Archive for Ryan Manchee

Beyond the SKU feed in dynamic creative for retail

Posted by Ryan Manchee on December 9th, 2013 at 1:29 pm

If you’ve ever seen a display ad that magically showcases an item you’ve recently browsed, you’ve seen dynamic creative XML feeds in action. Dynamic Creative Optimization (DCO) is a virtual must for online retailers, but product targeting is just part of what DCO can offer this market. In fact, the best dynamic creative tools enable complete top-to-bottom funnel marketing within a single campaign and much more. Here are a few ways online retailers can take their DCO strategies to the next level.

What Will Your Home Look Like in 2020?

Posted by Ryan Manchee on January 29th, 2013 at 9:33 am

Remember the sound of your computer connecting to the World Wide Web? That screeching and scratching to pull and push information eventually disappeared and soon our computers were always connected. Then our phones became connected, and TVs, tablets, and on and on.
There are more connected devices than there are people, roughly two per person in the world. And the number of devices is only going to increase as our homes, and the gadgets and appliances in them, become even more connected. A big theme amidst the tech mayhem at CES this year, the Connected Home is turning into a real-life domestic internet.
What exactly could your home look like by 2020?
Clean the house
Robotic vacuums weren’t enough, now our vacuums are cleaning and connected. Taking cleaning to the next level, the next phase of robotic vacuums are streaming live HD video and can be controlled remotely via our smartphones. Washing machines will be able to provide targeted ads and relevant coupons when your detergent is running low.
Heat the house
Our thermostat will optimize based upon our habits for maximum energy efficiency and comfort. Are you going to be home early or maybe you have to head out of town... Read more

A Dip into the Future: Swim with Your Smartphone, Print Your Dinner

Posted by Ryan Manchee on January 24th, 2013 at 10:22 am

DG MediaMind’s Innovation Team descended upon Las Vegas for the annual technology gadget overload that is CES. This year’s show had a record-breaking exhibit space of 1.92 million square feet and over 150,000 folks attended. Out of all of the insanity, we spotted some exciting new trends that will shape the way we live in the not-too-distant future.
The Phone That Never Dies: Fully Charged with Qi
Until we can get through several days of a show like CES without charging up, we’ll constantly be looking for a better method for charging. Enter Qi (pronounced chee). This is a newish wireless charging standard that Nokia and HTC have included in recent mobile phone releases.
Imagine your phone charging magically by just placing it on your coffee table or even in your car’s cupholder. No more wires. No more cords, adapters, or charging stations. TDK is rolling out a Bluetooth boombox that even has a Qi plate so you can charge devices while jamming out. Since Apple may not ever enter the Qi party, aftermarket manufacturers have embraced the technology, and I was able to test a few cases that brought Qi charging to my iPhone 4s. It was simple and easy, plus it... Read more

Advertising – Let's Get Real (Time)

Posted by Ryan Manchee on October 1st, 2012 at 7:08 am

Did you hear - Barack Obama doesn't read newspapers anymore?! Well he reads the news, actually quite a bit, but to get his morning news fix he opts for his iPad. After all what is printed is yesterday's news, not what just happened. Or more importantly what is happening.

Getting a Spot on Air in Olympic Speed

Posted by Ryan Manchee on September 11th, 2012 at 7:31 am

AT&T’s “New Possible” campaign placed winning Team USA results into its advertising in near real-time, with ads airing in primetime in less than 24 hours after a winning performance. Behind the scenes, BBDO created and produced and DG delivered the spots on air in speed worthy of the Olympics. It was a massively coordinated effort involving the NBC network, BBDO and distributor DG to get the updated creative on-air in record speed.

Here’s a closer look at how it was done: