If you’ve ever seen a display ad that magically showcases an item you’ve recently browsed, you’ve seen dynamic creative XML feeds in action. Dynamic Creative Optimization (DCO) is a virtual must for online retailers, but product targeting is just part of what DCO can offer this market. In fact, the best dynamic creative tools enable complete top-to-bottom funnel marketing within a single campaign and much more. Here are a few ways online retailers can take their DCO strategies to the next level.
Remember the sound of your computer connecting to the World Wide Web? That screeching and scratching to pull and push information eventually disappeared and soon our computers were always connected. Then our phones became connected, and TVs, tablets, and on and on.
There are more connected devices than there are people, roughly two per person in the world. And the number of devices is only going to increase as our homes, and the gadgets and appliances in them, become even more connected. A big theme amidst the tech mayhem at CES this year, the Connected Home is turning into a real-life domestic internet.
What exactly could your home look like by 2020?
Clean the house
Robotic vacuums weren’t enough, now our vacuums are cleaning and connected. Taking cleaning to the next level, the next phase of robotic vacuums are streaming live HD video and can be controlled remotely via our smartphones. Washing machines will be able to provide targeted ads and relevant coupons when your detergent is running low.
Heat the house
Our thermostat will optimize based upon our habits for maximum energy efficiency and comfort. Are you going to be home early or maybe you have to head out of town... Read more