Relationship marketing is a hot topic in marketing today. It’s definitely not a new concept. But still there continues to be a lot of buzz around the concept. Why? Because it evolves. As our society, media and technologies evolve, the practice of relationship marketing evolves along. So it’s not the concept or thought that changes, but our ability to actually practice relationship marketing in more and more effective ways. The latest in relationship marketing is the concept of Customer Experience Management (CXM), and it might just enable us to make a big leap forward.
Targeted marketing
Marketing becomes more effective once it becomes more specific. That’s a given. In today’s web 2.0 environment, we use social media and targeting to reach very specific audiences with specific messages. And it’s proving it’s worth. Targeted ads work better then non-targeted ads. The biggest web 2.0 media companies (e.g. Google, Facebook, Yahoo, LinkedIn) owe their success to exactly this practice. Allowing advertisers to bring the right message to the right person at the right time.
Is targeting relationship-marketing?
But we all know, the more targeted the ad, the higher the price. Reaching out to the right people costs money. So we have to ask ourselves, do... Read more
