As a digital marketer, targeting is one of the core skills that I have to use on a daily basis. Whether it's targeting the correct keywords to the correct sections of a website I'm working on, or whether it's targeting PPC ads at different geographic areas, I live and die by making sure all my efforts are targeted correctly.
So how do you apply this offline? One of the ways to target your customers offline is to ensure that you have the correct telephone number and that you're tracking the effectiveness of your offline and online activity using unique, tracking phone numbers.
I recently spoke to a telephone number and call tracking provider, TTNC, about what benefit there was to having a toll-free number for your business.
There are quite a few options for a small business when it comes to getting a telephone number. One of those options is to get a virtual number, as these allow you to be more independent and give you options with where you’re receiving calls. But even with virtual numbers you’ve got quite a few options as to the type of number you could get. Here are 5 benefits of choosing an 0800 number:
1 - Customers... Read more