As a digital marketer in a vibrant digital agency, I’ve always considered one of the most important things to be the transparency and visibility of the work I’m undertaking for my clients.
I try to maintain day-to-day contact with my clients and encourage two-way interaction in terms of ideas, strategies and tactics. Keeping my clients up-to-date with the latest developments in the digital world, together with showing them what our strategies have achieved to date and how we intend to grow their businesses further, is a key part of my client relationship-building.
However, managing relationships with clients, usually marketing managers, communications managers and the like, is just part of what a good agency should be doing for its clients.
I recently wrote a post on the Coast Digital Blog, about how marketing teams can achieve greater buy-in and understanding from others within their business about what digital means to them.
If you’re a marketing manager/director within a large company and you work with a digital agency, why not get your agency to showcase your activity, results and innovations to key stakeholders within your organisation?
Giving others in your company the opportunity to ask questions, see the results for themselves and understand why digital is important... Read more
Archive for Russell Morling 
Sharing Your Digital Marketing Strategy With A Wider Audience
Guest blogging – remain anonymous or be real?
As an SEO and keen guest-blogger, I read with great interest over the weekend, an article written by Mike Hall, Senior Online Marketing Executive at Coast Digital.
The post on Mike White's blog, entitled 'Blogger Outreach - To be (anonymous) or not to be (anonymous)?', got me thinking about the various pros and cons of anonymity when guest blogging, and whether it has a place in online marketing today.
It has always been a contentious issue for guest-bloggers and SEOs as to whether being totally up front with your outreach efforts performs better than creating specific aliases for various clients, or to suit the blog that you're reaching out to. Like Mike, I've always been a fan of the upfront and honest approach and have always reached out to bloggers using my work email address and explaining exactly what it is that my client can add to their blog.
Google Authorship Mark-up
I think it's particularly important in a post-Panda/Penguin world to publish legitimate articles that add value to a blog and drive traffic in their own right, rather than just acquiring a link.
The issue faced by agency-side SEOs is how to approach outreach for multiple clients in multiple business sectors. The best way... Read more
