Halloween sales in the UK have increased by a staggering 261% since 2005, growing from £90m to £325m last year. The average spend per head also increased by 262.67% during the same period.
The popularity of Halloween has grown dramatically over the past eight years with over three-quarters (77%) of 18-24-year-olds in the UK celebrating Halloween in 2013.
Last year alone, 6.5 million UK homes welcomed around 7 million trick-or-treaters to their door, illustrating just how popular the culture of Halloween has become.
Halloween is also big business for online retailers, with 1.8 million searches on Google.co.uk for ‘Halloween costumes’ in October 2013 alone. One business that has experienced firsthand the growth of Halloween is popular fancy dress retailer allfancydress.com, who is anticipating an even bigger year in 2014
The online retailer undertook a survey of 2000 UK residents aged 18 and over between 25th and 28th September 2014 and found that 2 in 5 (40.6%) plan to spend money celebrating Halloween this year. The survey also revealed the spending power Halloween has, identifying that one in five of 18-34 year olds plan to spend between £26 and £100 compared to only one in ten of 35-54 year olds.
Of respondents that have the... Read more