Archive for Roger Welch

Facebook and it's mobile dominance

Posted by Roger Welch on March 8th, 2012 at 11:38 am

Facebook's SEC filing yesterday contained a lot of interesting information but to me the line that stood out the most was:
Growth in use of Facebook through our mobile products, where our ability to monetize is unproven, as a substitute for use on personal computers may negatively affect our revenue and financial results.
The growth they're referring to is the 432 million people that utilized Facebook on a mobile device in December of 2011...a 76% increase over December of 2010.  Thats a powerful set of numbers when you think about it from a pure growth rate and specifically that its occurring via the global user base.  Thanks to Facebooks acquisition of Snaptu last year, their foray into the mobile space isn't restricted to just smartphones but over 2500 different types of feature phones as well.  That seems to be where their forward thinking may have hit a snag.
Maybe they didn't expect quite the growth rate they've accomplished or maybe they're just like the rest of us that are still trying to find out how best to monetize within a very personal environment.  The mobile device is ubiquitous and that is what entices marketeers...but the reason its everywhere is its considered by most people to... Read more