Do you like the TV Show Gossip Girl? I’m going to take a wild guess that the answer is ‘no’. If you did, you’d be watching it – and earlier this year Gossip Girl finished the 2009-2010 season in 125th place. This makes it ostensibly near last place of all broadcast television shows. I mean that’s just about as bad as it gets.
So, let’s say you’re the “marketing person” in charge of getting Gossip Girl renewed. You need to convince advertisers that somehow putting their money into Gossip Girl is better than putting it into the 120+ options that rank higher. What would you do? Well, what if I told you that you could walk into the office of the people in charge of such things and claim that Gossip Girl is not only a top 20 show – but that it ranks #14 of all broadcast television shows.
How About We Measure “Engagement”?
That’s what Optimedia showed with their Content Power Ratings. They measure “engagement” of television programming. The research ranks TV shows based on what they determine to be levels of engagement with the brand. They combine Facebook Fan Page ‘likes’, plus Nielsen BuzzMetrics and other data sources to come up with the “most comprehensive multi-platform audience rating system”... Read more
Archive for Rob Rose 
5 Marketing Myths The C-Suite Still Believes Because We Let Them
Some myths die hard. Did you know that it really doesn’t take 5 years for you to digest chewing gum? And, science has proven pretty conclusively that we use much more than 10% of our brains. And finally, whether its water, or your love life, or your career or whatever else might see spin down the drain - it does not do so in any different direction in the southern hemisphere than in the northern.
And marketing myths are dying hard as well. As much attention as we’re paying to new platforms like Search, Mobile and Social Media, and to conversing more effectively with our customers and prospects – it would seem we’re still not getting through to those who still feel like marketing is “a boat that I pour money into on the hopes that I’ll eventually get to use it” (an actual quote from a CEO).
5 Marketing Myths
Over the last month, I’ve had the pleasure to visit with more than 10 client companies. They range in size from a five-person startup, to a mid-sized non-profit to a billion dollar global corporation. And a fascinating trend emerged during those visits. For all the progress we’ve made as digital marketers, The... Read more
