How marketers should approach the Instagram channel in 2014
Instagram recently announced it has more than 150 million monthly active users worldwide. Not only is the total number impressive, but it means Instagram is growing at a rate of more than 100 million new users per year, as the social network added 50 million of them in the past six months.
Managing the Instagram channel is no longer optional. It has become a strategic imperative for any brand or small business, and the urgency grows daily along with its user base. More than anything, Instagram presents an unparalleled opportunity to build and share a brand — to show a different side by leveraging this highly visual medium. Plus, the rate of customer engagement is off the charts compared to other social channels. But there are challenges.
Unlike Facebook and Twitter, it's not as easy to manage Instagram using native tools. Plus, what exactly does it mean to "manage" Instagram? This is a big question that we’ll seek to answer through the entirety of this post.
Instagram Strategy: Three Principles
Instagram may be a new channel that is just now achieving massive scale, but many of the same marketing principles still apply. Consistent with the new... Read more