Facebook's algorithm is consistently changing to showcase more human vs. brand updates, Google's endorsements feature recommendations from friends and there's nothing stopping customers from increasing or decreasing your online reputation.
We are constantly surrounded by advertisements, posts and updates from brands. How do consumers filter through the noise and find what they really want to know?
A new study from Nielsen states 84% of global consumers say recommendations from “people I know.” This rates higher than other sources of advertising.
48% of holiday shoppers said online rating and reviews frequently or always influenced their purchases. That’s 3 times more than the influence of ads.
Negative online reviews:
Send consumers elsewhere with their dollar
Damage your brand's valuable reputation
Encourage consumers to spread negative word of mouth about your brand: "I wouldn't eat at that restaurant, I read terrible reviews about it on Yelp."
What happens in Vegas doesn't stay in Vegas, it ends up on TripAdvisor.com
A popular hotel in Las Vegas, and Zuberance client's, number one marketing priority is to move their rankings and reviews up on TripAdvisor.com, the honest way. The Vegas hotel asked their Advocates who had recently... Read more