Marketing in Canada sure changed on Canada Day (July 1, 2014) this year. That’s when the new Canada Anti-Spam Law (CASL) went into effect.
CASL provides one of the strictest anti-spam regulations in the world and it’s clearly designed to drive spammers out of Canada. And, if you think you’re exempt just because your company is headquartered in the States, think again. Canadian regulatory agencies are working closely with US regulators like the Federal Trade Commission (FTC) to enforce both CASL and its US version, ironically called the CAN-SPAM Act.
Dealing with CASL
For many years, our mobile marketing agency has been providing text message marketing solutions in Canada through our www.84444.ca website. And, in checking the CASL rules, SMS marketing is subject to the same stringent restrictions as email marketing is.
Not only that, but we sell a lot of our SMS services to advertising agencies and we do a lot of B2B marketing via email to those advertising and promotion agencies. Over the years, we’ve created a valuable database indeed of advertising agency employee emails that we market our text message short code services to.
Email and CASL
So, when CASL came into play, we had a lot of work on our hands. That... Read more
Text message marketing is the workhorse of the mobile marketing industry. If you can only afford to do one thing in mobile marketing, it should be text message marketing.
MAKE TEXT MARKETING YOUR NEW YEAR'S RESOLUTION
As we enter 2014, businesses and organizations are making resolutions to sell more in the new year. One great way to increase sales is with a consistent and highly targeted text message marketing plan to enhance your existing marketing mix.
But, text message marketing, although the simplest of all mobile marketing tactics, can also be the most difficult to master. It's kind of like playing checkers. It's a much simpler game than chess, but equally difficult to master.
TOP TEXT TIPS
I have recently published my 59 Top Text Message Marketing Tips. You can read more about my favorite SMS marketing tips by CLICKING HERE.
One of my favorite text message marketing tips that you'll learn is this one:
Trying to reach business persons with a B to B message? Try sending your broadcast text messages just three minutes before the top of the hour. Why? That's when busy business people are waiting for their next meeting to start and they are often... Read more
Wayne, Pennsylvania – You probably don’t see them as often as you once did, but you won’t see them at all soon.
IVR service bureau companies have been informed by Verizon, owners of MCI, that it will terminate billing for all 900 number pay-per-call programs in the United States, effective December 31, 2012.
900 numbers enjoyed an astounding run in the 1990’s as businesses like Microsoft used them for computer technical support. The US Passport office also employed 900 numbers for expedited passport requests. You could even listen to the astronauts on the space shuttle via a 900 number.
Then, there were the 900 number programs that usually consisted of girls in hot tubs saying “call me” on late night television. In most cases, when you did call, you probably got a lot less than you might have thought you were getting, especially since the major carriers banned billing for adult content within two years of the mass introduction of 900 services in 1989.
But, the place where 900 numbers had the most lasting impact in the minds of the consumers was in entertainment. Singer Michael Bolton had a popular 900 number for his fan club and WWF heavyweight champion Hulk Hogan’s 900 number... Read more