Advertisers can utilise the wealth of data Facebookers give about themselves in two new and exciting ways. Targeting visitors within Facebook or re-targeting Facebook users on other sites. Which strategy you choose will depend on your brand, your product and your goals for a specific campaign.
Long gone are the days when one ad worked for everyone, or indeed anyone. Next came the time consuming process of testing out different combinations of ads, probably 2 or 3 varieties at the most, making a small, often costly, change, checking analytics software, getting creative teams to make another change, re-publishing the ads. Now, with Social Media Buying on Facebook, advertisers have the ability to test a variety of creative and textual combinations then instantly display the highest performing ads. Time is money, and using such tools gives the advertiser more money to plough back into a campaign, increasing the ROI with no additional spend. With this new technology advertisers can test up to 400,000 combinations and make changes within hours depending on which ad performs to which demographic.
This new technology also confines ‘’media waste’’ to the recycle bin. Media waste is a well known phrase that has... Read more
Evolving technologies are changing the way ads are sold and consumed online
Media agencies and Ad networks can no longer ignore the relevance of audience data
In the future, all digital media will be biddable
DSP’s are a win-win solution for buyers and sellers of online media
DSP’s and Exchanges represent a new level of efficiency
RTB enables marketers to buy audience instead of inventory
Marketers are in control, they demand transparency and maximum ROI
The issue of scale vs. performance remain unresolved
In spite of the evolution of advanced marketing technologies, the heavy fragmentation of online users continues to pose an enormous challenge for online media buyers. The rigorous task of getting the right message to the right audience at the right time and in the right place can only be achieved through greater insights into audience data using a sophisticated real time targeting strategy. The new wave of change, propelled by the emergence of Demand-Side Platforms, Sell Side Platforms, Ad... Read more