What are the basic "rules" and assumptions under which your business operates?
In part two of my recent conversation with Phil McKinney, the recently retired chief technology officer for HP - and author of the new book, Beyond The Obvious - we talk about getting to the kinds of questions you need to ask to drive innovation.
There's a great example from HP in this segment that I think you'll find insightful.
Q&A: PHIL MCKINNEY (PT 2): 'KILLER QUESTIONS' TO SPARK INNOVATION
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Click here to listen to Q&A: Phil McKinney (Pt 2)
Listen to Part 1 here.
Tags: beyond the obvious, brand, branding, game-changing innovation, gaming, Hewlett-Packard, HP, innovation, killer questions, leo apothaker, marketing, meg whitman, personal systems group, phil mckinney, psg, webos
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I first met Phil McKinney when I was hired to give a briefing on the state of gaming to top executives of Personal Systems Group at computer giant Hewlett-Packard.
I was impressed with the then-chief technology officer's questions and insights, and I really enjoyed the conversation we had about opportunities.
This last fall, McKinney announced his retirement from the company and his new role as a consultant focused on helping other companies - from start-ups to major brands - unleash a new level of creativity and innovate the way they do business. And in February, his first book, Beyond The Obvious: Killer Questions That Spark Game-Changing Innovation, hit stores, garnering very positive press.
I recently discussed the book with Phil - and will post portions of that conversation over the next few days. We'll hear about some of the killer questions you need to ask to change the game for your organization, including how to get buy-in for your innovation agenda from those above you who might fee threatened by it.
Along the way, we'll hear what REALLY happened with WebOS; the short tenure of Leo Apothaker; and what Phil thinks of Meg Whitman in her new role as HP CEO.
It's a must-listen... Read more
Tags: beyond the obvious, brand, branding, game-changing innovation, gaming, Hewlett-Packard, HP, innovation, killer questions, leo apothaker, marketing, meg whitman, personal systems group, phil mckinney, psg, webos
Posted in Emerging Platforms, Opinions | No Comments »
For the record, Rachel Pasqua, Organic's new executive director of mobile marketing, thinks the QR code is like cilantro: You either love it or hate it.
You'll hear more pronouncements like that, presumably, in the upcoming book Mobile Marketing in One Hour A Day (Wiley) that Pasqua is writing with eMarketer analyst Noah Elkin (listen here as Elkin interviews me about QR code best practices for a recent analyst report).
In part two of my interview with Pasqua, we begin a discussion about this month's Super Bowl advertising and mobile's varied role as an activation or response mechanism - starting with audio activation ala Shazam and yes, more about cilantro.
Q&A: RACHEL PASQUA, EXEC DIR, MOBILE MARKETING, ORGANIC (PT 2)
Click Here to Listen to: Q&A: Rachel Pasqua (Pt 2)
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Tags: ad, advertising, age, agency, apps, branding, comeback, digital, marketing, mobile, mobile marketing, organic, qr codes, shazam, Social Media
Posted in Emerging Platforms, Opinions, Wireless | No Comments »
On the heels of its designation as Ad Age's "Comeback Agency of the Year," Organic has hired Rachel Pasqua as its newly-minted executive director of mobile marketing.
In part one of my recent conversation with Pasqua, we get a sense of mobile's role in the post-modern marketing firm, and how it will help Organic stay on top of its game (full disclosure: Organic Chief Creative Officer Conor Brady wrote a rave review and cover blurb for my latest book).
In coming days, we'll review mobile's role in this month's Super Bowl advertising - and what it all could mean for mobile integration moving forward.
Q&A: RACHEL PASQUA, EXEC DIR, MOBILE MARKETING, ORGANIC (PT 1)
Q&A: Rachel Pasqua, Exec Dir, Mobile Marketing, Organic (Pt 1)</a
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Tags: ad, advertising, age, agency, apps, branding, comeback, digital, marketing, mobile, mobile marketing, organic, qr codes, shazam, Social Media
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Who needs a pop-store when "blog-up" stores get influencers to do the selling for you?
In an effort to promote its new online store, interior design retailer Lagerhaus invited six leading bloggers in the category to create their own storefronts on their blogs using a special app. The bloggers then could invite readers to come meet them at physical world stores.
The results have been spectacular.
The brand's Facebook fans have increased 226%; interactions have surged 360%; and 13,000 readers turned out for a fan-only online store launch.
Needless to say, the blog-up store has become a permanent distribution channel for the brand.
And something tells me other brands will be be joining them soon.
Read more, here.
Tags: advertising, blog-up, branding, lagerhaus, marketing, media, prime, social, store
Posted in Creative Best Practices, Emerging Platforms, Social Media, Word of Mouth | No Comments »
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