And here I thought last week's 'Small World' initiative was cool - and now this.
Coke continues to find innovative ways of turning a soda break into a social experience.
Read more, here.
Tags: advertising, brand, branding, can, coca-cola, coke, dooh, marketing, media, ooh, sharing, small, social, vending, world
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Social Media | No Comments »
You've never seen B2B marketing quite like this before.
This initiative just won "Best of Show" for best integrated campaign at the Summit International Creative Awards.
How are you using B2C approaches in your B2B marketing? Share your stories here!
Tags: 3d, advertising, band, branding, demand, direct, display, Email, event, loopnet, mail, marketing, media, messaging, music, online, projection, retargeting, Sales, social, Train, Video, viral
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Social Media, Video | No Comments »
I'll drink to that.
As I write in my book THE ON-DEMAND BRAND, we've reached a point now where brands should no longer view social media as a cool new way to connect with consumers.
We must now view social media as a means by which we as brands can enable consumers not just to connect with us, but to each other. And not just in some virtual space, but in the physical world as well.
This initiative can help break the ice in a social setting - as well as continue the conversation (and/or flirtation) after that beer (or the many, many beers, as the case may be) is gone.
Cheers to Bud for the bold idea.
Read all about it, here.
Tags: advertising, branding, bud, buddy, budweiser, cup, Facebook, marketing, media, mobile, social, tech
Posted in Creative Best Practices, Emerging Platforms | No Comments »
Call it 3D projection writ small. Very, very small.
In January, I posted about an initiative we spearheaded to super-size a client's core message on a 12-story building through the power and magic of 3D projection mapping.
In celebrating its 10th anniversary, Ropongi Hills - a renowned Tokyo landmark, decided to use the technology in reverse - with a remarkable digital campaign called "Tokyo City Symphony," an interactive website where you can experience playing with 3D projection mapping on a 1:1000 miniature model of Tokyo.
According to the Mori Building Company, the handcrafted model is an exact replica of the cityscape of Tokyo in every detail. Three visual motifs are projected onto the city in sync with music: "Future City," conjuring futuristic images, "Rock City" that playfully transforms Roppongi Hills into colorful musical instruments and monsters, and "Edo City," or "Traditional Tokyo," that portrays beautiful Japanese images.
One very big small idea.
Check it all out yourself, here.
Tags: 3d, advertising, branding, city, dooh, mapping, marketing, mori, ooh, outdoor, projection, tokyo
Posted in Creative Best Practices, Emerging Platforms | No Comments »
What are the Geico lizard or old Mayhem going to make of this?
More importantly, what might they do with it?
An insurance company called RSA in the Middle East has created an interactive print ad that enables readers to ask for a quote, no mobile phone or other consumer device required, though the quote comes back via the reader's mobile phone (which obviously provides the brand with contact information it could use for follow up communications).
As PSFK points out, the ad, developed by OgilvyOne, is targeted to prospective customers in Dubai, and supports the brand's "Easy as Ever" promise.
Sure it's early days in this kind of thing - a first step toward some of the interactive print concepts we saw in 'Minority Report' a decade ago - and it will need to be enhanced before it gets truly compelling.
But here, the medium is quite literally the message - an innovative "wow" moment that directly delivers on the brand's positioning.
Read more here.
Tags: ad, advertising, branding, digital, insurance, interactive, magazines, marketing, media, mobile, ogilvy, ogilvyone, print, rsa
Posted in Creative Best Practices, Emerging Platforms, Media Planning & Buying, Wireless | 7 Comments »
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