Who needs a pop-store when "blog-up" stores get influencers to do the selling for you?
In an effort to promote its new online store, interior design retailer Lagerhaus invited six leading bloggers in the category to create their own storefronts on their blogs using a special app. The bloggers then could invite readers to come meet them at physical world stores.
The results have been spectacular.
The brand's Facebook fans have increased 226%; interactions have surged 360%; and 13,000 readers turned out for a fan-only online store launch.
Needless to say, the blog-up store has become a permanent distribution channel for the brand.
And something tells me other brands will be be joining them soon.
Read more, here.
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Enter: The 'Blog-Up' Store – A New Take on Social Selling (Video)
Posted by Rick Mathieson on November 21st, 2011 at 10:44 pm
Tags: advertising, blog-up, branding, lagerhaus, marketing, media, prime, social, store
Posted in Creative Best Practices, Emerging Platforms, Social Media, Word of Mouth | No Comments »
VW Uses Mobile AR To Launch Beetle (Video)
Posted by Rick Mathieson on October 26th, 2011 at 6:10 pm
Gotta love this new mobile augmented reality experience from VW.
It does involve a special app - which is asking a lot of consumers. But for those interested enough to download it, the experience is fun, lively and goes at least a little way in helping Beetle seem more modern and (almost) masculine.
I do hope the app comes with a dealer locator and the ability to customize a Beetle using AR, along with the ability to schedule a test drive.
This particular initiative is from Canada, and is part of a larger social+mobile+who knows what else that will run through November 26.
What's your take? Does it get you revved up for the Beetle? Or inspiration in reverse?
Read more, here.
Tags: apps, marketing
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Social Media, Video, Wireless, Word of Mouth | No Comments »
Universal Pictures Amps Up The Action With 'The Thing' Mobile App (Video)
Posted by Rick Mathieson on October 13th, 2011 at 7:14 pm
It's the perfect match of medium, movie and audience.
Universal Pictures has launched a virtual/augmented reality mobile app to promote the upcoming remake of "The Thing," which opens Friday.
(Haven't seen the original? Catch this hilarious 'Thing-in-4-min' video to a ersatz Sinatra tune.)
The app's free, of course, and sports 360-degree flamethrower action where players must use their weapons to survive attacks. There's even one of those "Thing Yourself" features where you can see your mug mutilated from the inside out - and share it with your freaked out friends.
Not surprisingly, the app comes from metaio, which is making a big name for itself in this space.
A nice way to get the film's young, mobile fan base fired up for more.
As one of my readers put it, "It's the THING for Halloween!"
Tags: advertising, ar, augmented, branded, branding, entertainment, games, gaming, ipad, iPhone, john carpenter, marketing, movies, reality, the thing
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Social Media, Video, Wireless | No Comments »
All In: Adidas France 3D Projection Mapping Experience (Video)
Posted by Rick Mathieson on October 11th, 2011 at 7:45 pm
I'm a sucker for 3D projection mapping - and this new experience from Adidas France has all the right moves.
Makes you want to go out and wreck a building while you sing in autotune.
Tags: 3d, adidas, advertising, all in, branding, dooh, mapping, marketing, ooh, projection
Posted in Creative Best Practices, Emerging Platforms, Video, Word of Mouth | 1 Comment »
Mobile Roundtable (Concl): AMEX: The Ultimate Mobile Marketing Platform?
Posted by Rick Mathieson on October 6th, 2011 at 2:24 pm
It's already one of the world's preeminent payment companies.
With its entry into m-commerce, does American Express - its merchant partnerships and its massive database of customer preferences and purchase behavior - become the ultimate mobile marketing platform?
In the conclusion of our Fall 2011 Mobile Marketing Roundtable, our panelists - Julie Fajgenbaum, vice president of brand marketing and social media for American Express, Jeff Hasen, CMO of mobile marketing firm HipCricket, and Adam Broitman, CEO of digital ad agency Circ.us - talk QR codes and Near Field Communications (NFC) and their (to some, questionable) value to marketing and advertising.
And I ask them to consider the place payment companies like AMEX might hold in the future of mobile marketing.
FALL 2011 MOBILE MARKETING ROUNDTABLE (CONCL): AMEX: the Ultimate Mobile Marketing Platform?
Click Here to Listen to Fall_2011_Mobile_Marketing_Roundtable_Conclusion
(Approx: 5:25)
PLUS: Don't miss the other installments from this exclusive roundtable:
In Part 1 of our Fall Mobile Marketing Roundtable, we talk to Julie Fajgenbaum, VP of Brand Marketing & Social Media for American Express about how AMEX is going social+mobile+commerce.
In Part 2, we talk to Adam Broitman, CEO of Circus about ways this equation will play out over the next five to 10 years... Read more
Tags: 2012, adam, advertising, american, amex, arby's, branding, broitman, circ.us, express, fajgenbaum, ford, hasen, HipCricket, jeff, julie, marketing, mobile, print, radio, red bull, Super Bowl, traditional, TV
Posted in Creative Best Practices, Emerging Platforms, Social Media, Web Analytics, Wireless | No Comments »
