To follow up on the last two blog posts about this campaign, ESET QR Codes at SXSW a Success!... and some data points you can use and Following the ESET QR Code Scavenger Hunt at SXSW, we produced this video to take you through the experience. We thought it might help clarify how it actually worked.
Archive for Reid Carr 
ESET QR Codes at SXSW a Success!… and some data points you can use
Posted by Reid Carr on March 16th, 2010 at 12:00 am
This is the second installment of our QR code campaign for ESET at the SXSW conference. If you want to catch up, here was the first installment, Following the ESET QR Code Scavenger Hunt at SXSW.
For those of you who were or still are at SXSW, and were on Congress in downtown Austin on Sunday after 4pm, you most likely saw people with cards like these in their hands, scanning the QR codes or texting to get their next clue in the ESET Win-a-VAIO Scavenger Hunt. We were stoked about the results, both objectively and subjectively. One data point is that over 120 people completed the scavenger hunt on Sunday within the 5 hour window (we are still tracking the reach beyond those who simply participated; we'll keep you posted). Subjectively, people seemed to dig it. One quote overheard at the first stop in the hunt was, "This is the coolest f***ing thing ever!"
As outlined in my previous post, for participants without smart phones with QR reading apps we created a mobile version of the hunt giving participants the option to send unique keywords to a shortcode to receive each clue in the hunt. Because of the tech... Read more
Following the ESET QR Code Scavenger Hunt at SXSW
Posted by Reid Carr on March 9th, 2010 at 12:00 am
If you're attending South by Southwest in Austin, TX this month, you're going to be seeing a lot of these, but one in particular can be pretty rewarding. If you don't already know what they are (and, if you're going to SXSW, you probably already do), they're called QR Codes, and they're cropping up more and more in the states. If you've been to Japan in the past few years, these black and white images might bring you back.
Background on QR Codes: A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The "QR" is derived from "Quick Response", as the creator intended the code to allow its contents to be decoded at high speed. Although initially used for tracking parts in vehicle manufacturing, QR Codes are now used in a much broader context, including convenience-oriented applications aimed at mobile phone users (known as mobile tagging). If you have an iPhone or an Android, go into your app store and search 'QR'.
The technology is connecting online and offline experiences using mobile technology to bridge the gap. Google recently used QR codes in late 2009 to populate "Favorite Places on... Read more
