Archive for Devanshi Garg

Top Five Trends for Women in Technology

Posted by Devanshi Garg on December 5th, 2013 at 3:53 pm

There has been significant talk regarding the gender gap in STEM course as well as the technology industry. Although there is tremendous room for improvement, there are signs that things are getting better.
Here are the top five trends for women in technology:
1. Women Are Serious Tech Consumers
What was once a boys club, video games have reached mass appeal for both genders. In fact, a 2012 report from The Entertainment Software Association found gender of game players to be almost evenly split at 47% female and 53% male. Also when it comes to social media, women lead the pack in terms of usage. One of the fastest growing demographics on Facebook are women older than 55, and women are also five times more likely to use Pinterest than men.
In addition, the emergence of advertising agencies which consult technology companies to market in a gender neutral fashion has emerged. LadyGeek works directly with brands to assess their marketing campaigns and tweak them to avoid alienating women. One of the best ways to increase female interest in the industry, is to make products more accessible to both genders. The more tech-savvy women there are in the world, will equate to an increase in... Read more

Warning: Your Hasty Move to Responsive Design Could Backfire

Posted by Devanshi Garg on November 15th, 2013 at 7:29 am

Responsive web design does a great job of opening access to a quality web experience regardless of the device used. But there are certain aspects of a website that can be impacted by the move, which makes the case for proper due diligence beyond finalizing a design.

Top 5 Sacrifices Startups Have to Make in Order to Grow

Posted by Devanshi Garg on November 7th, 2013 at 7:10 am

While we've all heard the tales of young geniuses creating billion dollar companies from their dorm rooms, the reality for most startups is far from that depiction. In order to grow and achieve an ideal vision for a business, here are some of the most vital sacrifices a founder and his or her team will need to make to succeed:
1. You have to give up complete control
Diving into a startup requires you to embrace chaos. Whether you’re the founder or one of the first hires, expectations about what aspects of your job you control should immediately go out the window. Invariably, most startups have too many things to do with too few people to complete them. This means you’ll need to exit your comfort zone, lest you quickly fall to the wayside. Facebook’s Mark Zuckerberg is often quoted, “Move fast and break things. Unless you are breaking stuff, you are not moving fast enough.” Members of startups need to be able to sacrifice their desire to have complete control over their day-to-day responsibilities and embrace the collective needs of the company.
2. Sacrificing your ego, and sometimes, your idea
All startups start out as ideas. However, for a startup to truly grow,... Read more

When Developing Gamified Apps for Business, Avoid the Disruption of Processes at All Costs

Posted by Devanshi Garg on October 24th, 2013 at 11:19 am

Could employee productivity and mobile games be a match made in heaven? When done correctly - absolutely. Gamification - the use of game mechanics and psychology to drive a set of specific desired behaviors - is a legitimate motivational technique that will undoubtedly be the future of business productivity
According to Gartner, 70% of Global 2000 businesses will be using a gamified app by 2014. Spotify and LivingSocial for instance, already use a mobile gamification app to replace annual reviews for employees. The app has a 90% adoption rate and reduces a significant amount of resources and personnel required for conducting interviews. With badges for recognition, constant feedback, and goal tracking, the app also contributes to their company culture and productivity.
There are already several companies focusing on the role that games play in driving business efficiency. For instance, SpringShot, a mobile gamification startup, specializes in mobile worker productivity platforms for service companies. Their mobile platform assists service companies in recruiting, training, directing, and motivating frontline service workers via user-friendly mobile applications.
Developing a Seamless Gamification Platform
How can a mobile app make tedious tasks like filing expense reports or undergoing a performance review more engaging than they currently are? In the end, it... Read more

I Am Woman – I Am Leaning In

Posted by Devanshi Garg on October 15th, 2013 at 12:38 pm

I’m a woman. I’m a COO. I work at an enterprise software firm.
Surprise – my name is not Sheryl Sandberg. Unlike the famous operations guru who is currently leading the charge at Facebook, I haven’t quite gotten to her level of fame or notoriety. However, much like Sheryl, I have climbed my way to a position of leadership in an environment and industry that most women have not.
As technology has grown in stature in both consumer culture and the mainstream media, an intensifying light has been pointed at the very real gender gap present in the tech industry. There are dozens of studies that highlight the frighteningly low number of women software developers, strategists, and managers in this field. I’m sure those numbers (which I don’t know off the top of my head), are alarming and will eventually be used as impetus for an Arab Spring. It just hasn’t happened quite yet.
Sandberg has gone so far as to write a book on the matter. Her recommendation, as the book’s title,Lean In suggests, is for women to proverbially ‘put their back into their ambitions’ and push against intrinsic societal barriers to attain career leadership success. It would be an understatement to say... Read more