Archive for Phillip Osgood

Timely is the New Costly

Posted by Phillip Osgood on February 13th, 2013 at 6:00 am

The trophy’s been lifted. The game’s been played. The parade is long over and the MVP is on his way to Disney World. The 43rd Super Bowl may have come and gone for the sports world, but for the advertising industry, there’s still much to be analyzed.
This year’s crop of high-budget TV commercials is significant not for its overly-provocative pieces or its glossy inspirational spots, but because these pseudo short films were outdone by static image ads posted on the fly via social networks like Twitter and Facebook. The morning-after hype surrounding this controversial Go Daddy commercial and Dodge's ode to farmers was somehow matched by an on-the-fly Oreo ad that was as simple as it was timely.
Power out? No problem. twitter.com/Oreo/status/29…
— Oreo Cookie (@Oreo) February 4, 2013
At 8:48 PM EST, less than twenty minutes after a section of Superdome lights went dark, historically delaying America’s most watched sporting event, Oreo successfully capitalized on a suddenly sedentary television audience by tweeting out a timely reminder that cookies can still be dunked in the dark. “Power out? No problem,” reads the tweet that has now garnered over sixteen thousand retweets, six thousand favorites and twenty thousand Facebook “likes.”
Add in the bonus... Read more