Archive for Paull Young

Converseon Brand Marketer Social Media Survey from 2010 iMedia Brand Summit

Posted by Paull Young on February 9th, 2010 at 12:00 am

Every iMedia Brand Summit I attend I use the 'One Minute Meet Up' speed-networking sessions as an excuse to run a social media poll with a series of influential brand marketers.
Last year at the excellent Coronado Bay event I polled the brands on their personal social media usage and the importance of SM for their business. This year I focused on internal processes for policy and listening, and of course I couldn't miss a Superbowl related question.
Survey questions were asked to 24 senior marketers from brands including Coca-Cola, Zappos, Western Union, Kasier Permanente, Kraft, Taco Bell and Olive Garden. The same questions were asked to all marketers:
1) Does your organization have a social media policy?
2) Does your brand undertake formal listening to the online conversation?
2 - i) (if yes): What department/business unit is responsible for this listening?
3) 'Thumbs' up or 'Thumbs Down' for the Google Superbowl ad?

Question 1 Results - Does your organization have a social media policy?

Interesting to see that the savvy iMedia marketers have generally already put a formal policy into place. This flies in the face of the recent Manpower study showing... Read more

Google Superbowl Commercial – With a Tiger Twist

Posted by Paull Young on February 8th, 2010 at 12:00 am

The big conversation at the iMedia Summit today has been focusing on the Superbowl advertisements - no surprise really given the event kicked off with a Superbowl party & Bob Garfield's opening keynote was a deconstruction of the ads.
The biggest talking point with this crowd: Google's ad. Most love it (in fact I just polled 24 brand marketers & 15 loved it while only 2 didn't like it). Yesterday during the Superbowl my CEO Rob Key leant over to Craig Daitch & I seconds after the spot aired and said "how long until we see a parody of that online?"
Well, Slate didn't disappoint with this satirical take on the ad seen through the eyes of Tiger Wood's search history after that fateful day in November:

Hat tip to our good friends at Agency Spy! And stay tuned to our @Converseon Twitter account for updates from the conference. This post cross-posted from the Converseon blog.

Converseon at iMedia Summit Las Vegas: Listening 2.0

Posted by Paull Young on February 8th, 2010 at 12:00 am

This week we are attending the iMedia Brand Summit in Las Vegas, with our CEO Rob Key leading a spotlight session title 'Listening 2.0: Activating Social Media Across the Enterprise' on Tuesday morning.
We've been supporting iMedia events for some time as they tend to bring a mix of the biggest brands, smartest minds in online marketing along with an arry of innovative vendors. We anticipate this summit to be no different with presentations from the likes of Bob Garfield of AdAge & NPR fame and attendance from senior marketers from Kraft, General Mills, Zappos, American Express and more.
Rob's presentation will focus on how our clients are using Conversation Mining to drive insights and strategy across the business, along with the process we've developed to take brands through a social media evolution and some tactical tips on how to apply social media with your brand today to drive business results.

We'll be live tweeting the event via our @Converseon Twitter account so make sure you're following us for updates, we'll also be taking another poll of the brand marketers in attendance on some key social media... Read more