Every iMedia Brand Summit I attend I use the 'One Minute Meet Up' speed-networking sessions as an excuse to run a social media poll with a series of influential brand marketers.
Last year at the excellent Coronado Bay event I polled the brands on their personal social media usage and the importance of SM for their business. This year I focused on internal processes for policy and listening, and of course I couldn't miss a Superbowl related question.
Survey questions were asked to 24 senior marketers from brands including Coca-Cola, Zappos, Western Union, Kasier Permanente, Kraft, Taco Bell and Olive Garden. The same questions were asked to all marketers:
1) Does your organization have a social media policy?
2) Does your brand undertake formal listening to the online conversation?
2 - i) (if yes): What department/business unit is responsible for this listening?
3) 'Thumbs' up or 'Thumbs Down' for the Google Superbowl ad?
Question 1 Results - Does your organization have a social media policy?
Interesting to see that the savvy iMedia marketers have generally already put a formal policy into place. This flies in the face of the recent Manpower study showing... Read more
