Archive for Paul Dunay

Big Data Is Meaningless If It Doesn't Delight Customers

Posted by Paul Dunay on June 13th, 2013 at 7:07 am

For a host of very compelling reasons, more and more online marketers are fascinated by the huge potential of so-called ‘Big Data.’ At the very least, Big Data promises to provide plenty of hard data on questions that marketers could only guess at before – on everything from demographics to the intricacies of online behavior, and the interaction between various touch points in the organization.
Thanks to ever-advancing tools and technologies, it’s now possible to pull together vast mountains of data from disparate company sources – the web site, customer service organization, CRM and purchase data, for example – and uncover trends and insights it would be impossible to see before. Indeed, Internet-based marketers have the ability to see into their customers’ behavior and history with a depth and precision that was unimagined a few years ago.
For sure, keen understanding is a good thing. But hard data and insights alone will only get you so far. What really counts is figuring out how to translate this new knowledge into higher sales and better conversions. In a sense, nothing much matters unless brands can use all of that Big Data to actually attract, delight and retain their customers. So how does this... Read more

How to Make the Zero Moment of Truth Work for You

Posted by Paul Dunay on June 5th, 2013 at 10:10 am

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT)

Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Posted by Paul Dunay on May 14th, 2013 at 7:53 am

When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. The word? Amazon.

Why CMO’s Need To Be More Involved in Ecommerce

Posted by Paul Dunay on May 7th, 2013 at 3:34 am

If the $42.3 billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial.

6 Things to Keep in Mind When Replatforming

Posted by Paul Dunay on April 25th, 2013 at 1:16 pm

As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience.