When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. The word? Amazon.
Archive for Paul Dunay 
Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity
Posted by Paul Dunay on May 14th, 2013 at 7:53 am
Why CMO’s Need To Be More Involved in Ecommerce
Posted by Paul Dunay on May 7th, 2013 at 3:34 am
If the $42.3 billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial.
6 Things to Keep in Mind When Replatforming
Posted by Paul Dunay on April 25th, 2013 at 1:16 pm
As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience.
Your Testing Program: Smart Ways to Get Your Team On Board
Posted by Paul Dunay on April 10th, 2013 at 1:09 pm
Who would object to gathering hard data on exactly how customers move through your site, what happens on specific visits, and what unseen speed bumps and sticking points are hurting sales?
4 Ways E-commerce Can Drive Conversions From Green Initiatives
Posted by Paul Dunay on March 20th, 2013 at 8:25 am
Going green, online—is it worth it? The short answer is yes.
