Archive for Patrick Reynolds

Brands Must Lead – and Follow – Consumers through the Purchase Journey

Posted by Patrick Reynolds on November 24th, 2015 at 11:02 am

Today, there is so much valuable data on consumers that leading them through the purchase path should be easier than ever before. Brands can now access more than 25 billion data points per day on consumer behavior – so they can see where customers have been geographically, view their mobile app activity and know where they have checked-in and so forth. But brands still need to better integrate that with data on offline behavior, such as point-of-sale and desktop behaviors, like social media interactions so they have a more complete picture of their consumers.

Back to the Future (of Loyalty)

Posted by Patrick Reynolds on October 21st, 2015 at 1:01 pm

Today’s that day. That day in time when hover cars were to ferry us from here to there effortlessly. Despite Elon Musk’s protestations to the contrary, we’re not quite there yet, though that day is clearly coming. While it’s not as interesting as hover cars (but infinitely more practical), mobility has ushered in a “forward to the past” aesthetic for today’s brands-- particularly retailers.

Ready. Aim. Fire.

Posted by Patrick Reynolds on September 29th, 2015 at 12:36 pm

Installing a central real-time hub that takes in data from all the spokes and pushes actions back out through the appropriate channels is an absolute must.

The Apple of My Eye

Posted by Patrick Reynolds on October 11th, 2013 at 11:13 am

Sometimes reality exceeds your imagination. When it does, it's a beautiful thing.
In the past week or so this little corner of the world I've been working on, obsessing over, and rooting for has gone from earnest caterpillar to technicolor butterfly seemingly overnight, without passing through the awkward cocoon phase.
Audio has arrived and nobody's happier about it than me.
In the past week or so, there has been a series of events that counted individually could be characterized as “transformative.” In the collective they're extraordinary.
First, Clear Channel, the biggest traditional radio company in the U.S., showed that it intends to leverage technology – not run from it – by striking a deal with Warner Music Group that would treat all music content as the same, regardless of whether a song is delivered through one of its hundreds of terrestrial towers, a mobile app or via desktop. In creating a more media-neutral royalty structure with the label (itself to be congratulated for stepping into the breach), the game really changed. Clear Channel is no longer fighting the digital battle with one arm tied behind its back. It can bring its considerable talent and resources, including its iHeart app and Festival, to bear in... Read more

Sleeping with the Enemy

Posted by Patrick Reynolds on December 11th, 2012 at 1:00 pm

It’s clear that media’s charter has changed. Beyond a slight course correction or even a pivot, we’re talking 180-degree change. Continue down the same path and you’re hot on the heels of dinosaurs.