Archive for Patrick Reynolds

The Apple of My Eye

Posted by Patrick Reynolds on October 11th, 2013 at 11:13 am

Sometimes reality exceeds your imagination. When it does, it's a beautiful thing.
In the past week or so this little corner of the world I've been working on, obsessing over, and rooting for has gone from earnest caterpillar to technicolor butterfly seemingly overnight, without passing through the awkward cocoon phase.
Audio has arrived and nobody's happier about it than me.
In the past week or so, there has been a series of events that counted individually could be characterized as “transformative.” In the collective they're extraordinary.
First, Clear Channel, the biggest traditional radio company in the U.S., showed that it intends to leverage technology – not run from it – by striking a deal with Warner Music Group that would treat all music content as the same, regardless of whether a song is delivered through one of its hundreds of terrestrial towers, a mobile app or via desktop. In creating a more media-neutral royalty structure with the label (itself to be congratulated for stepping into the breach), the game really changed. Clear Channel is no longer fighting the digital battle with one arm tied behind its back. It can bring its considerable talent and resources, including its iHeart app and Festival, to bear in... Read more

Sleeping with the Enemy

Posted by Patrick Reynolds on December 11th, 2012 at 1:00 pm

It’s clear that media’s charter has changed. Beyond a slight course correction or even a pivot, we’re talking 180-degree change. Continue down the same path and you’re hot on the heels of dinosaurs.

Lesson for Yahoo: Is a Clean Slate the Best Solution?

Posted by Patrick Reynolds on July 18th, 2012 at 11:00 am

As you’ve probably heard, Yahoo just hired ex-Googler Marissa Mayer as its new CEO. She is the company’s fifth CEO in five years. But can yet another CEO change the fate of the struggling company? It got me thinking.
I get sad when I see “paperboys” (themselves now in their forties) literally throwing a rolled up log of dead tree at “customers” before peeling off. Really? Dinosaurs no longer roam the earth. Equally, though, I cringe at the gilded turd sites and applications that so beautifully say nothing in their perfectly developed pointlessness.

These folks need one another.  Here’s a case in point.

I had a great lunch with a good friend and super smart guy recently. He was mentioning that in his particular company “the cavalry is always coming.” Mind you, his is a phenomenal company and very venerable, but it’s always had a bit of envy hardwired in its DNA. They’ve always been one person away from MEGA success in their collective mind.

Finally, at a recent meeting someone finally stepped up and said what some of the newer management had been thinking. “We are the ones we’ve been waiting for. We have everything and everyone we need right here.” Crickets. Crickets.... Read more

A Flat PBR

Posted by Patrick Reynolds on July 16th, 2012 at 6:22 am

Less cynical people think it’s the result of us (especially marketing folks) living in a 140-character world. Abrvtn bcmes rqrd. Possibly. I’m all about brevity. I firmly believe distilling complex things down to their essence is not just good communication, but good thinking. Filtering and Processing are twin towers of great minds.

But there’s shorthand and there’s inside baseball. I think this is the latter.

Learning to Live with Our Technology

Posted by Patrick Reynolds on June 13th, 2012 at 9:17 am

The phantom vibration in my pocket from the iPhone that wasn't there was the least of it.
Yesterday I bit the Apple. I did what I was warned never to do. I put all my technology down and walked away. For twelve hours.
I'm blessed to commute by ferry. Having left my iPhone, iPad, and laptop locked away in my office (as much from me as from any would-be thieves) I set out on foot for the fifteen-minute walk from my office to the boat.
I played with the now impotent headphones in my pocket nervously. The first thing I noticed was the birds. Spring had sprung and they played call and response even amongst the office buildings and industrial landscape.
The next thing was the sirens. Goddamn but there are a lot of sirens in the city. Who knew? I wondered which were Police versus Fire or Ambulances. I feel sure I used to know. Was it my imagination or were some more urgent than others? Maybe just nearer?
I soon passed the Children's Museum (lots of chortles and squeeeels) and arrived at the boat.
That's when it hit me.
I felt like Ebenezer Scrooge tripping back through time or Patrick Swayze in "Ghost." That's a... Read more