Well-designed databases are imperative for data-driven approaches. If competitors harness the power in their data fuel, they’ll leave us in the dust.
Predicting the future is a tricky business. If you don’t agree, ask these people …
‘The horse is here to stay but the automobile is only a novelty, a fad.’ President of the Michigan Savings Bank advising Henry Ford's lawyer not to invest in the Ford Motor Co., 1903
‘Everything that can be invented has been invented.’ Officer at the US patent office, 1899.
‘Stocks have reached what looks like a permanently high plateau.’ Economics professor at Yale University, 1929.
‘It will be gone by June.’ Variety Magazine, passing judgement on rock 'n roll in 1955.
‘Man will not fly for 50 years.’ Wilbur Wright, American aviation pioneer, to brother Orville, after a disappointing flying experiment, 1901 (their first successful flight was in 1903).
Predicting the future of the market research industry is equally as thorny. In our ESOMAR paper ‘Ode to the Unsung Hero’ we took a look at what the future could look like, by examining the research industry’s current issues and challenges.
Firstly, we went through the macro forces that are reshaping our industry at a rapid speed. Research has, so far, been shielded from the disruptive impact that technology has had on many other industries. This is no longer true - research companies... Read more