Archive for Neil Spencer

Use SMS to Win Love, Leads, and Revenue

Posted by Neil Spencer on February 14th, 2013 at 4:32 pm

Worldwide, an estimated 9.6 trillion text messages were sent in 2012. This number is staggering, and with Valentine's Day upon us, its important to look at how people are using text messaging to interact with each other. Sweethearts flock to this service to send a quick, "I'm thinking about you," (or racier) note to their loved one when phone calls aren't required. There's also a way for businesses to use SMS to win love, leads, and revenue. There are several similarities between building a personal and business relationship, and we'll take a look at how businesses can learn a thing or two from them.

How to Optimize Your Website for Mobile Viewing

Posted by Neil Spencer on January 21st, 2013 at 10:00 am

There are over 80 million smartphones in circulation throughout the world. Which means we are truly entering an age of "always on" and "on-the-go." This new mobile explosion is changing the way we receive and interact with content, whether we're paying bills, answering emails, ordering food, checking our favorite sites - news/design - or purchasing our favorite products on Etsy.

Ah-choo! The True Cost of Getting the Flu

Posted by Neil Spencer on January 10th, 2013 at 7:05 pm

Your sitting at your desk, minding your own business, when you hear a deafening, "Ah-choo!" spring forth from somewhere deep in the bowels of the other side of the office. Based on the time of year it is, your mind instantly goes into worst case scenario mode: the flu is upon us. The flu is no laughing matter, with nearly 40 million Americans being hospitalized every year. The best thing you can do for yourself — and your wallet — is to take a preventative measure and get a flu shot. The average cost is $35 per person, and is typically covered by most health insurance plans.

Thanksgiving by the Numbers: 46 Million Turkeys Give Their Lives

Posted by Neil Spencer on November 15th, 2012 at 11:08 am

The original Thanksgiving was a 3-day harvest feast held by the founders of the Plymouth colony in 1621, which makes Thanksgiving one of the oldest holiday traditions of the Americas, started by some of the first European settlers. The Thanksgiving we experience today is very different, and Turkeys know the full brunt of Thanksgiving's wrath. Nearly 46 million turkeys will lay down their lives for our rumbling bellies, with nearly 88% of Americans eating turkey this Thanksgiving.

The Rise of the Second Screen

Posted by Neil Spencer on November 12th, 2012 at 2:48 pm

Where will the reach of the Internet invade next? Those of us who love our television programs are increasingly watching them with our mobile devices in hand. We use them to find our information related to things we've seen, and connect on our favorite social networks like Facebook and Twitter.
Shows like AMCs The Walking Dead really play things up in the social sphere, asking fans to create or comment on different hashtags for each episode, then discussing them on the air. This extra interaction is often happening during the advertisements, and the "second screen" trend is changing the way people view TV in surprising ways. See more about TV going social in the below infographic from Confused.com.