Yes, it’s that time of the year again – Internet marketing pundits and prognosticators are popping up everywhere to opine about what they think will be hot trends in 2014.
Some of these trends seem interchangeable with 2013; others may have a significant impact for companies and customers as technologies continue to evolve and improve.
Here are a few that grabbed my attention:
Suraj Sondha, who founded UK-based consultancy Internet Marketing Highway, says Search Engine Optimization (SEO) will not be a primary traffic generation tool albeit it will still be a factor in page ranking. Local search will continue to be important, but we’ll see a rise in what Sondha calls Social Media Optimization (SMO).
“More people are turning to social media for research and information; they’re relying on their peers and brands they connect with,” said Sondha. He adds that Internet marketers need to better capitalize on this growing trend.
And mobile will matter more than ever. Forbes, for instance, recently reported that by 2017, 87 percent of connected devices sales (including desktop and laptop PCs) will be smart phones and tablets.
“The shift toward mobile is undeniable,” added Drew Hendricks, writing in Tech Cocktail. “Next year’s Internet marketing battlefield will... Read more
SIGGRAPH (Special Interest Group on Computer Graphics and Interactive Techniques) just wrapped up its 40th annual convention a few days ago; this year’s event was held in Anaheim. The convention is organized by ACM, the Association for Computing Machinery, the world’s largest educational and scientific computing society.
ACM reported that more than 17,000 artists, research scientists, gaming experts and developers, filmmakers, students, and academics from 77 countries attended; more than 180 industry organizations exhibited.
While it’s always interesting to roam the aisles to view the latest offerings of established companies, it’s just as compelling to visit the Studio and Emerging Technologies exhibits. Both are great opportunities for attendees to nose around and play with a considerable array of new techniques and media encompassing 3D printing, modeling, and animation software.
Studio, according to a SIGGRAPH spokesperson, serves as a hub for tech creation.
“Studio is a stand out program at SIGGRAPH,” said Patricia Clark, SIGGRAPH 2013 Studio Chair. “Attendees have the chance to see how experienced professionals are making the technology work for them in real life.”
Emerging Technologies, organized by Dylan Moore and his team, showcases technologies being developed in labs and studios worldwide. A number of demos on display could one... Read more