Archive for Nate Holmes

You've amassed all this great visual content — now what?

Posted by Nate Holmes on July 21st, 2014 at 9:30 am

One of the biggest issues content marketers face today is content creation. Part of a strong content creation mix is visual content. You know the importance of visual content, that's why you're investing in images, infographics, slide decks, videos, and photos. Whether you create it, curate it, or purchase it -- having quality content is just the start. Once you've amassed all this great visual content -- here's what you need to do with it.
Put it to work
No brainer - right? Content isn’t for content’s sake. It’s to attract, educate, and cause action from consumers. To do that, you’ve got to share and distribute your visual content. Obvious channels for sharing visual content are your social networks. Platforms like Facebook and Twitter have become much more visual. While Pinterest and Instagram are entirely based on visuals. But there’s more work to be done. Do you have an email newsletter? Placing a clean, branded animated GIF in an email can be a great way to grab attention. Websites like Slideshare, are designed to distribute a specific type of visual content. How ever you’re putting your visual content to work, make sure you’re putting it in front of your intended audience.
Put it... Read more

4 common image sharing mistakes

Posted by Nate Holmes on April 17th, 2014 at 7:00 am

We've all been there. You're working on a project and you need an image for it. You know which one you want but you're not sure where it is. After searching your desktop and a couple emails, you start navigating through shared folders. You finally get to the folder "Company Event Photos" you were told the image was in, a sigh of relief. But then you open the folder and see 500 images labeled IMG31234 through - IMG31634. Now what? Hope the first image you open is the one you want? 1 in 500 chance isn’t so bad, right?
There are many ways to share images, from email to shared folders to online tools. Heck, you could print an image, fold it into an airplane and let it fly to its intended recipient. Some ways are certainly better than others in terms of efficiency, maintaining quality, and organization. Here are four common image sharing mistakes and some tips to prevent them.
1) Non-informative file names
Having thousands of images with no proper file names is an easy mistake to make. Images from cameras and stock photography sites typically provide random numbers as the file name. A random number doesn’t provide any value to... Read more

Keys to Visual Content Marketing Success

Posted by Nate Holmes on March 3rd, 2014 at 7:00 am

Visual content is all the rage. 90 percent of all businesses seek more, better content. It's because the content consumers demand is visual. Visual content is more stimulating to the senses. To the point people want to share it with others or refer back to it again later. It’s "repurposeaceous". What is going to make your visual content a marketing success?
Here are 5 keys that “enable” your visual content marketing success:
1. Snackable - must be consumed in small bits. That’s all today’s busy professionals have time for with a majority of content. This snackable content can range in sustenance. Similar to healthy snacks for your body should have vitamins, minerals and fiber, visual content snacks for your marketing should be informative, beneficial, and interesting. But don’t be afraid to let your audience indulge in some fun, visual content that might have a little less sustenance.
2. Scroll-Stoppable - must intercept the viewer as he/she scrolls through their newsfeed or Twitter stream. Can you think of the last piece of content that stopped you from scrolling? It likely had some sort of visual aspect to it. Engaging images break through the clutter and capture attention. But stopping someone from scrolling isn’t enough.... Read more

The 3 C’s of Successful Content Marketing

Posted by Nate Holmes on January 7th, 2014 at 11:47 am

Content marketing is a powerful way to get your audiences attention and trust. It might seem difficult to get started but it’s pretty easy to grasp when you break it down. If you are ever struggling, just remember the 3 C’s of Content Marketing – Create, Curate, and Circulate.
Creating quality content is the heart of content marketing. Relevant, valuable content is what will make your audience stop to think and behave differently. This kind of positive engagement is what separates content marketing from traditional marketing.
Have a goal
There must be a purpose to content creation; a goal. Creating content for the sake of creating content is a waste of your readers time and yours. Your content marketing goal should align with your overall marketing goals.
Give your visitors what they want
Understand who your audience is and what they want to know. You can create the most visually stunning, data driven infographic on nuclear fusion but it won’t benefit your audience if they are small business owners looking for information on how to grow their business. Jake Athey, in his Bad content is worse than no content: How to create stuff that doesn’t stink article, suggests the following litmus tests for your content:

If... Read more

5 Tips for managing visual content

Posted by Nate Holmes on December 6th, 2013 at 11:16 am

Visual content is being used in a variety of ways to communicate. Large amounts of data are being packaged into easily consumable infographics. Videos are being used to tell dynamic stories. Even consumers, knowingly or not, are in on the visual content creation with sharing pictures of their interaction with products and brands. All of this content needs to be managed in order to be shared and used. Get the most out of your visual content with these 5 tips for managing visual content.
Maintain quality in content and format
Quality content is what captures people's attention and inspires people to share it with others. A stunning photograph of a social issue can say more than a 1,000 word essay would for a non-profit. Images can create an instant emotional connection that resonates with the viewer.
In order for the quality of your content to shine, you must maintain the quality of the file format. That stunning photograph won’t look so stunning if you used a lo-res JPEG for the cover of your brochure. Understand the best practices for file formats and file conversions to maintain crisp, clean looking visual content on any medium.
Keep it all together
If you work on a team with... Read more