Archive for Morgan Sims

Suppression of the Press Spreads to South Korea

Posted by Morgan Sims on November 26th, 2014 at 3:40 pm

Most of us are very aware of the censorship that runs rampant in China, with everything from their newspapers, television shows, and social media networks being monitored and controlled by the Communist Party of China. We’ve all heard the horror stories from North Korea, most recently about the government officials who will meet their untimely death for watching a soap opera on television. The world has come to accept that these countries will operate in such a fashion, regardless of how the rest of the world reacts.
New to the scene of censorship issues is South Korea. Home to major global brands, such as Samsung, LG, and Hyundai, South Korea is usually mentioned in the same breath as Japan, Taiwan, and Singapore as the leaders in the Asian free-market. To truly understand the issue at hand, one must look back to April 16th, when the MV Sewol, a South Korean ferry, capsized and sank off the South Korean coast, killing 294 people, including hundreds of high school students on a field trip. The captain, Lee Joon-seok, and three of his crew, are all being charged with murder, for not utilizing the ship’s life rafts, life vests, and announcement systems.
In the months... Read more

Content Marketing For a Medical Practice

Posted by Morgan Sims on November 25th, 2014 at 9:39 am

It is true that nearly all businesses can benefit from content marketing but there is a certain finesse that comes along with certain businesses. The demographic is extremely important in many cases when marketing to these different businesses. Businesses that most people have to visit like a doctor’s office have to be careful as their demographic includes everyone so they need to market carefully. This will delve into the different intricacies of marketing for a doctor’s office.
You Cannot Try To Sell Too Much
This might express an opinion that many people have about marketers when they try to sell too much in their marketing approach. Obviously the doctors wants as many patients as he or she can handle but going about this is a sensitive topic. In the cases of doctors, many people would rather view a doctor as somebody who is out there to serve rather than somebody who is running a lucrative business. Another question that might arise is the patient wondering why the doctor is selling so intensely with their marketing. This can lead to uneasy feelings as a person might wonder about the competence of the doctor and why they do not just let their work do... Read more

Marketing Yourself Before and During An Interview

Posted by Morgan Sims on November 25th, 2014 at 6:37 am

There are many ways to get jobs these days that include many different outlets than ever before. There was a time where you would have to know somebody who knew somebody to get the job of your dreams. Now with technology there are ways to attain a job and cultivate relationships without even meeting in person. This will go over the different ways to get that dream job with these new developments and even some old techniques.
LinkedIn
LinkedIn is one of the best ways to network and develop professional relationships. Often times there are agencies with recruiters that who reach out to people who seem to have the qualifications for a position that they are trying to fill. Many times companies look to hire employees who they will not have to train and spend money on training and finding these employees on LinkedIn is now easier than ever.
Joining groups on LinkedIn which correspond to your industry is a great way to network as well. Answering a question that somebody might have in the group shows your knowledge and the inquirer could be your next employer, sometimes you never know. There are also job postings that you can look for and members... Read more

Simple Ways To Increase Engagement And Facebook Fans

Posted by Morgan Sims on November 24th, 2014 at 7:54 am

The very best Facebook pages will reward fans, grow audiences and influence followers. It is really important that you reward your fans because this is one of the ways in which you can build a really loyal, active and dynamic fan following. You can easily help fans and push them to interact with content, offer rewards, all in order to prove that you appreciate the audience’s roles for your success.
Show That The Opinions Of The Fans Count
Every single brand that values the opinion of the fans is loved by them. As you launch a brand new product or service or you simply try to come up with an idea for an event, ask for audience input. You can add a survey or simply ask a question through a Facebook post.
When the followers see that their voice is heard, they become better followers and they get engaged in the community you try to build.
Fan Appreciation Events
It is great to organize a fan appreciation event so that you can showcase your gratitude towards the fans that are loyal. For instance, you can arrange fun family games when at a park, together with giveaway contest winners. You can create the event through... Read more

How Mobile Coupons and Vouchers Help Your Marketing

Posted by Morgan Sims on November 22nd, 2014 at 2:59 pm

To say that mobile phones have changed marketing is underselling their importance. Mobile ads have stocks like Facebook and other tech giants stocks rising at paces that were previously unseen. The days of having to received vouchers and coupons are over with the advent of their mobile counterparts.
Clarifies Your Return On Marketing
Sometimes it becomes hard to chart whether your marketing spend is actually giving you any return on your investment. Companies try extremely hard by asking customers how they heard about their service but with many of these question skipped, the data can be skewed. Also, there is not always all of the outlets that the company is advertised on as an option for this question. This leads the person to choose the other selection and if you are anything like me, you do not elaborate on the other option that you have selected.
Discounts Are Good Marketing
20 percent off on an entire purchase is nothing to laugh at for many people who are on a tight budget. One may ask how this could be good for a company that is giving such steep discounts. Many of these vouchers have a minimum spend and this makes the odds go up that... Read more