Unusual PR campaigns are a risk to companies that attempt them. If they are successful, the buzz and positive coverage is wonderful. However, if the campaigns fail, the negative backlash is just as damaging. The following companies have attempted unconventional campaigns with varying degrees of success.
Image via Flickr by theimpulsivebuy
When Healthy Choice was looking to increase their fan base on their Facebook page, they looked to see what interested their target market. Seeing that their market had interest in coupons and used social media, the company decided to put a progressive coupon on their Facebook page. The coupon started out at $0.75 off, but grew as people continued to like the page. Ultimately, the coupon topped out a buy-one-get-one-free deal. During the campaign, the Facebook page for Healthy Choice grew from 6,800 fans to close to 60,000 fans.
Macy's Thanksgiving Day Parade
In the 1920s, many of the employees working at Macy's Department Store were first generation immigrants. While they were proud Americans, they missed the parades and celebrations from their European homes. That's why, in 1924, employees put together a parade featuring live animals, floats, and entertainers. The parade was such a big hit that the department store put their... Read more