Archive for Morgan Sims

6 Unconventional PR campaigns and the Impact They Had

Posted by Morgan Sims on March 27th, 2014 at 11:27 am

Unusual PR campaigns are a risk to companies that attempt them. If they are successful, the buzz and positive coverage is wonderful. However, if the campaigns fail, the negative backlash is just as damaging. The following companies have attempted unconventional campaigns with varying degrees of success.
Healthy Choice

Image via Flickr by theimpulsivebuy
When Healthy Choice was looking to increase their fan base on their Facebook page, they looked to see what interested their target market. Seeing that their market had interest in coupons and used social media, the company decided to put a progressive coupon on their Facebook page. The coupon started out at $0.75 off, but grew as people continued to like the page. Ultimately, the coupon topped out a buy-one-get-one-free deal. During the campaign, the Facebook page for Healthy Choice grew from 6,800 fans to close to 60,000 fans.
Macy's Thanksgiving Day Parade
In the 1920s, many of the employees working at Macy's Department Store were first generation immigrants. While they were proud Americans, they missed the parades and celebrations from their European homes. That's why, in 1924, employees put together a parade featuring live animals, floats, and entertainers. The parade was such a big hit that the department store put their... Read more

How to Help Millennial Employees Look Ahead to Retirement

Posted by Morgan Sims on March 26th, 2014 at 7:12 am

The last thing that millennials are likely thinking about is retiring, but that's what they should be focused on. Granted, bills stack up and student loans can haunt us for decades, but focusing on retirement is equally important. Here are a few ways that you can help your millennial employees look ahead to retirement.
Deciding When to Retire
One of the biggest and most important decisions about retiring is figuring out when you should actually do it. If you don't have a financial adviser on the company payroll, at least have one come in and talk about retirement plans. Too many people go into retirement without a financial backup plan, which usually ends with them taking a part time job somewhere just to get by. Younger people should make investment plans now, especially when it comes to annuities. Fisher Investments provides helpful tips, and if you're near Washington, you can look on YouTube to find driving directions to visit the Washington office address.
Advertising Your Retirement Plan
Never stop informing employees that you offer a retirement plan. They should be made aware when they start work with you and periodically throughout the year. Let them know what kind of plan you offer, whether it's... Read more

The Decline of Microsoft: Is There Hope?

Posted by Morgan Sims on March 25th, 2014 at 11:33 am

In December 1999, Microsoft’s stockmarket value reached $616.34 billion, making it the richest company North America had ever seen. Yet in 2000, founder Bill Gates handed over the reins to his college dorm-mate Steve Ballmer and the tech giant began to slide. Today, it’s the 41st largest company in the world, with a market value of $234.8 billion. That’s nothing to sneeze at, but a long way short of its dizzying highs. With Steve Ballmer’s decision to step down late last year, it’s worth considering where Microsoft went wrong, and whether there’s hope for this former tech force.
Windows Phone Flops

Image via Flickr by mbiebusch
Microsoft’s success was tied to the personal computer, and this device not so coincidentally hit its peak around 2000. Many suggest this shift to mobile technology, rather than the change of leadership, was what most damaged Microsoft.
It attempted to adapt with the release of the first Windows Phone in October 2010, but by that time, the iPhone had already been around for three years and become a consumer favorite. The Windows Phone was also released in the same year Apple launched its iPad, which seemed like something much more innovative than Microsoft’s latest release.
During the first three months... Read more

Gaining Experience: 6 of the Best Tech Companies to Intern For

Posted by Morgan Sims on March 25th, 2014 at 7:04 am

Relevant experience in your chosen field is one of the best ways to round out any college degree. Working an internship is a great way to do that. In some cases, they are even paid. There are a lot of companies out there that offer internships, but finding the right one can be difficult. Keep in mind some of the following companies that offer the best options for interns.
If you’re looking to work with one of the best innovative cell phone companies, take a look at HTC. They offer some great internships in San Francisco, Calif. The interns are able to get hands-on experience with expert innovators. In addition, the company puts employees and interns first, ensuring personal and professional growth. Whether you’re looking for a design or research internship, there are several options. They offer programs for summer, semester, and yearly internships, to help fit your schedule and your school requirements.
Yahoo has been around for a while, but after hitting a lull in the market, it's really starting to make a comeback. There were several years where the company seemed like it was going to disappear. Today, it is ranked as one of the top internship options for those... Read more

7 Ways to Monitor Employee Performance and Behavior

Posted by Morgan Sims on March 24th, 2014 at 2:27 pm

When it comes to a typical workday, it’s important that everyone stays on task. Unfortunately, with Internet’s availability, that’s extremely difficult to do. With work often seeming mundane, workers tend to slip off to a website for a few minutes, only to stay there for longer than they originally intended. For that reason, it’s essential that you have a way to monitor employee performance or behavior. Here are a few ways you can do just that.
Filter Websites
Rather than sitting there and monitoring each individual website your employees access, cut it out altogether by filtering out certain websites. Sure, this will probably make some people mad, but they weren’t supposed to be accessing them on company time anyway. Make sure to thoroughly ban them, though — many creative employees are finding ways around this, such as accessing the website by IP address instead of web address.
Install Keyloggers
Though this is a much more drastic measure, it’s also a highly effective measure. If you’re just dying to know what your employees do on company time, install a keylogger on their computer. This will record every keystroke registered on the computer, regardless of where it comes from. Keyloggers can be installed to the computer... Read more