Archive for Morgan Sims

5 Ways Smartphones Are Changing the Ad and Marketing Industry

Posted by Morgan Sims on July 24th, 2014 at 12:53 pm

Smartphone use is growing throughout the world because it makes connecting with people and finding information easy. To continue to reach your customers, your business must evolve to incorporate the use of mobile devices into your advertising campaign. Check out these five ways smartphones have changed the marketing industry so you can improve your mobile marketing.
Websites Have to Be Mobile-Friendly
More and more consumers are using their phone or tablet to access the internet, shop online, and visit your business's website. In fact, smartphones hit a milestone in 2013, overtaking PCs as the main way people access the internet throughout the world. The majority of those people expect your website to load just as fast on their phone as it does on their PC.
What does this mean for your website? It means your website must be simple to navigate and fast to use via a mobile device. The best way to do this is to create a mobile version of your website. Mobile websites are formatted specifically to show up and run smoothly on smartphones and tablets.
Consumers Have More Access to Information
In the past, most of the information consumers had about your business, product, or service was from your ads. However,... Read more

5 Social Media Features That Make Skipity Unique

Posted by Morgan Sims on May 25th, 2014 at 12:56 pm

Have you heard of Skipity? It's a new discovery engine designed to help you find interesting stuff on the web when you don't know exactly what you're looking for. It's a fun, fast, new and easy way to browse the internet. Now, when you're looking for something interesting to read but don't have a specific topic in mind, you can go to Skipity. It will deliver sites tailored to your tastes.

Googling “something cool” doesn’t work. Image via Skipity
Just click the button, and Skipity randomly places you on an interesting site in some corner of the web. Skipity also makes use of social media in unique ways, enhancing your browsing experience. Let's check these out.
1. Categories
Like many applications out there, but, unlike other discovery engines, Skipity gives you the option to log into Facebook to set categories. Just log in to Facebook once you've installed the Skipity add-on by clicking on the extension's Facebook logo. Go to the permission's page and click accept. Upon signing up with Facebook, you will have the ability to select which categories you want or don’t want to see. Let's say you choose to include the category "Videos," but exclude the category "Gross". Now Skipity will permit... Read more

6 Unconventional PR campaigns and the Impact They Had

Posted by Morgan Sims on March 27th, 2014 at 11:27 am

Unusual PR campaigns are a risk to companies that attempt them. If they are successful, the buzz and positive coverage is wonderful. However, if the campaigns fail, the negative backlash is just as damaging. The following companies have attempted unconventional campaigns with varying degrees of success.
Healthy Choice

Image via Flickr by theimpulsivebuy
When Healthy Choice was looking to increase their fan base on their Facebook page, they looked to see what interested their target market. Seeing that their market had interest in coupons and used social media, the company decided to put a progressive coupon on their Facebook page. The coupon started out at $0.75 off, but grew as people continued to like the page. Ultimately, the coupon topped out a buy-one-get-one-free deal. During the campaign, the Facebook page for Healthy Choice grew from 6,800 fans to close to 60,000 fans.
Macy's Thanksgiving Day Parade
In the 1920s, many of the employees working at Macy's Department Store were first generation immigrants. While they were proud Americans, they missed the parades and celebrations from their European homes. That's why, in 1924, employees put together a parade featuring live animals, floats, and entertainers. The parade was such a big hit that the department store put their... Read more

How to Help Millennial Employees Look Ahead to Retirement

Posted by Morgan Sims on March 26th, 2014 at 7:12 am

The last thing that millennials are likely thinking about is retiring, but that's what they should be focused on. Granted, bills stack up and student loans can haunt us for decades, but focusing on retirement is equally important. Here are a few ways that you can help your millennial employees look ahead to retirement.
Deciding When to Retire
One of the biggest and most important decisions about retiring is figuring out when you should actually do it. If you don't have a financial adviser on the company payroll, at least have one come in and talk about retirement plans. Too many people go into retirement without a financial backup plan, which usually ends with them taking a part time job somewhere just to get by. Younger people should make investment plans now, especially when it comes to annuities. Fisher Investments provides helpful tips, and if you're near Washington, you can look on YouTube to find driving directions to visit the Washington office address.
Advertising Your Retirement Plan
Never stop informing employees that you offer a retirement plan. They should be made aware when they start work with you and periodically throughout the year. Let them know what kind of plan you offer, whether it's... Read more

The Decline of Microsoft: Is There Hope?

Posted by Morgan Sims on March 25th, 2014 at 11:33 am

In December 1999, Microsoft’s stockmarket value reached $616.34 billion, making it the richest company North America had ever seen. Yet in 2000, founder Bill Gates handed over the reins to his college dorm-mate Steve Ballmer and the tech giant began to slide. Today, it’s the 41st largest company in the world, with a market value of $234.8 billion. That’s nothing to sneeze at, but a long way short of its dizzying highs. With Steve Ballmer’s decision to step down late last year, it’s worth considering where Microsoft went wrong, and whether there’s hope for this former tech force.
Windows Phone Flops

Image via Flickr by mbiebusch
Microsoft’s success was tied to the personal computer, and this device not so coincidentally hit its peak around 2000. Many suggest this shift to mobile technology, rather than the change of leadership, was what most damaged Microsoft.
It attempted to adapt with the release of the first Windows Phone in October 2010, but by that time, the iPhone had already been around for three years and become a consumer favorite. The Windows Phone was also released in the same year Apple launched its iPad, which seemed like something much more innovative than Microsoft’s latest release.
During the first three months... Read more