Archive for Morgan Sims

Certifications And How They Help Your PR

Posted by Morgan Sims on October 28th, 2014 at 2:24 pm

We can all face it, quality of work is the most important thing a business can do. The days of quantity over quality are over and now customer satisfaction is more important than ever. This is because with social media and the internet, one customer who has a bad review can kill the chances of acquiring new customers. One of the best marketing strategies is to acquire an accreditation or certification by a company that is trusted in their market.
This is why a certification is important but a certification that also gives back. Certifications are not all considered equal, some certifications carry more weight than others. A certification like the ISO 9001 does periodic customer satisfaction surveys rather than being a business rest on its laurels for years. The company contracts a 3rd party company called Lake Research so there is no benefits given and the results are transparent. Many companies do not do this and the improvement in there systems is at the forefront of the British Assessment Bureau. Looking for a company that doesn’t rest on its laurels and keeps improving and updating their accreditation is paramount.
Should You Seek An Accreditation?
The question always poses itself whether seeking out... Read more

Why Use a Business Search Engine?

Posted by Morgan Sims on October 27th, 2014 at 5:53 am

There is no doubt that the internet is the most used tool when it comes to getting information from any type. News, educational articles, business locations and information are some of the things that you can find on the internet and it will only take you few clicks to get to them. In the recent period business search engines are becoming more and more popular among clients and customers that are looking for local businesses. The days when we get this type of information via newspapers, magazines and flyers are long gone. Of course, you can still find some info in these media but the internet is the easiest and most convenient way to find what you need. According to many studies more and more people use computers and mobile devices in order to locate the best local business in the area where they live.
More than 25% of people that use internet to search for local business use specialized business search engines. In this way they know that they can find the products, services or business they need in a matter of seconds. Print media have lost their power and they are no longer effective for local customers. These business... Read more

Cloud-Based Point of Sale Benefits

Posted by Morgan Sims on October 26th, 2014 at 11:21 am

Recently, with the invention of apps that turn iPads into point of sale terminals, it has become clearer that these devices offer a lot in terms of scope. A good example is the use of the cloud to store information off-site in an incorruptible and safe location. The cloud was one of Apple's major innovations, allowing constant backups of information that can be synced with an account should the hardware device fails. In the case of retail merchants, this is especially useful. Since iPads were not designed as industrial-level machines, it is possible that the hardware may suffer some unfortunate mishaps during the course of normal operation. The cloud offers an easy way to ensure that no data is lost if a particular terminal goes down. There are a lot more benefits to using cloud-based data storage and processing to complete point of sale transactions. Some of these are:
Data Access
Marketing professionals and tech gurus around the world will tell you that one of the most important things you can have from a business from a marketing perspective is its sales numbers. By adopting the iPad as your point of sale terminal you get access to data at a rate... Read more

Simple Ways To Get More Money To Invest In Your Business

Posted by Morgan Sims on October 24th, 2014 at 8:03 am

Most first time businessmen complain about the fact that they cannot get money to invest in their new business. This is definitely a shame since there are always ways in which funds can be gained. All that really counts at the end of the day is gaining as much attention as possible and staying focused on finding really good investment opportunities. When you invest the money in an improper way, it does not really matter if you have investment capital as it would be lost.
Starting With Your Budget
In many situations you have to start investing in your business with the use of your own money. This is quite obvious. Often times people invest everything in the business when the company is opened and nothing remains for promotion purposes. That is something we should all understand. When you already spent the money you have, it is difficult to get extra funds but if you are patient, you will surely find some more funds.
For starters, you can see if there are some rebates that you are entitled too. Most people actually need to get some money from different sources and they do not even know that this is the case. You can... Read more

5 Steps to Start a Successful Small Business

Posted by Morgan Sims on October 22nd, 2014 at 2:25 pm

Any new business is a risk and a challenge. This is especially true for first-time business owners. To step out as an entrepreneur is commendable, but it is no guarantee of long-term success. That only comes with good decisions, consistency, and some luck. To maximize your chances of profiting from your new venture for years to come, there are certain basics to learn, principles that every successful business owner follows.
Know Where You Fit In. Is there a real world need for the product or service you plan to offer? This holds true whether you are creating software or opening up a coffee shop. There have to be customers, living and breathing, who will come to be the lifeblood of your big idea. Be realistic when analyzing just how big and far reaching your business can be. Can it truly survive and thrive? If you feel that your judgment is clouded (and if this is your first time, it likely is), ask a professional or trusted advisor to help you see any potential oversights. It’s much better to find them now than before you’re fully invested. Of course, this process won’t bring to light every problem you will face in the... Read more