Archive for Morgan Sims

How Smartphones Have Changed the Entertainment Industry

Posted by Morgan Sims on September 15th, 2014 at 1:59 pm

Smartphones have changed a lot about modern life. The entertainment industry has certainly experienced a lot of challenges. Here are four ways that smartphones have changed the industry.
Audiences are Laughing at You, Not With You
The evolution of 4G phones has changed the way that people experience the world. It doesn't take long before smartphone owners start to rely on their devices for everything from directions to Internet access.
As people have gotten used to carrying small, Internet-ready devices, problems from past decades start to look humorous instead of dramatic. Iconic '80s movies like National Lampoon's Vacation and Friday the 13th look silly to audiences yelling at main characters to just call someone for help.
When the Griswolds get lost in the desert, older viewers who grew up without mobile technology have to explain to younger audiences that Google Maps wasn't an option. When a murderer creates havoc at Crystal Lake, young viewers throw their hands up in disbelief because no one calls the police.
When TV and cable stations air movies made as recently as two decades ago, they have to know that young viewers will find the plots frustrating because they don't seem relevant to the way people solve problems today.
Everyone on... Read more

Breaking into the marketing world in 2014

Posted by Morgan Sims on September 12th, 2014 at 12:25 pm

In the early 2000's digital marketing was a completely different game. Back then marketing was a trial and error sort of thing. There were no experts…. Actually, I was considered the expert. Hmm well, I didn’t feel much of an expert. I had to use a lot of common sense, follow the other experts, who like me were navigating blind. Now, there are all kinds of books, courses, events, workshops and studies about what works and what doesn’t, which is what helps you. If you like online marketing, social media marketing and exploring the web, well then, there isn’t any reason why you can’t enter this adventurous world, even when you don’t have the experience.
So how do you break into the marketing world, now in 2014?
It’s really just about as easy as when we the “experts” started, except you can’t just jump in feet first. Probably, the best way to learn everything about online marketing is to find a marketing internship. Big companies are expanding their online presence by about 40% in the next 5 to 10 years, so they are continually reaching out for possible interns or employees on websites like Gumtree, Facebook, LinkedIn and other similar website.... Read more

5 Reasons Your Marketing Is Failing

Posted by Morgan Sims on September 4th, 2014 at 12:10 pm

A good marketing program is an important part of what drives a business to succeed. Developed correctly, your marketing program can help ensure you attract the right customers and keep them happy or years to come. But when a marketing program is done poorly, not only will it not attract customers – it can wind up driving them away.
Marketing guru Seth Godin defined marketing pretty succinctly: "Marketing is a contest for people's attention." If you understand the contest rules and follow them throughout your campaign, you can do well – really well. Unfortunately, all too often marketing departments miss significant opportunities by a few common mistakes. Learn to recognize and avoid these errors and you'll already be way ahead of much of your competition:
1. You're selling too much.
One of the most common mistakes companies make in their marketing campaigns is selling too hard. It's true – your marketing program should be focused on promoting your product or service. But nobody likes to be inundated with "hard-sell" sales tactics. The most effective marketing programs sell gently, through a process that begins with gaining the customer's trust and evolves over time, helping them see you as an ally that can help solve... Read more

Should You Promote Your Brand In a Booklet

Posted by Morgan Sims on September 1st, 2014 at 6:54 am

A booklet is a small book that should have 15 – 20 pages and has the purpose of advertising a company, a brand, a product or a service. This is one of the most popular choices for big companies that want to advertise their company at its full potential. Even with all media generally coming in electronic form, booklets are a great way of getting noticed at conferences and things like it. Usually, the information inside a booklet is as follows:

Company information – the history of the company and its evolution alongside various changes that happened during that particular period of time. In this section people get to know more about who is behind the brand and what it really does.
The profile of the company – this is the section where people would find out more about the type of the company, the products and services that it offers and the type of market that it aims to cover.
Products and services – in this particular area, potential clients get to know exactly what they can buy from this particular company. In this particular section, it’s highly recommended to highlight the most advantageous or products, the most popular ones and even... Read more

5 Ways Smartphones Are Changing the Ad and Marketing Industry

Posted by Morgan Sims on July 24th, 2014 at 12:53 pm

Smartphone use is growing throughout the world because it makes connecting with people and finding information easy. To continue to reach your customers, your business must evolve to incorporate the use of mobile devices into your advertising campaign. Check out these five ways smartphones have changed the marketing industry so you can improve your mobile marketing.
Websites Have to Be Mobile-Friendly
More and more consumers are using their phone or tablet to access the internet, shop online, and visit your business's website. In fact, smartphones hit a milestone in 2013, overtaking PCs as the main way people access the internet throughout the world. The majority of those people expect your website to load just as fast on their phone as it does on their PC.
What does this mean for your website? It means your website must be simple to navigate and fast to use via a mobile device. The best way to do this is to create a mobile version of your website. Mobile websites are formatted specifically to show up and run smoothly on smartphones and tablets.
Consumers Have More Access to Information
In the past, most of the information consumers had about your business, product, or service was from your ads. However,... Read more