Summertime! The summer season is nearly upon us here in the U.S.
For many retailers, this is PRIME TIME and the months of June, July, and August can generate 50-70% or more of the total yearly sales for their business. People are out and about, traveling, stopping in, and they’re ready to shop!
Now is the time to plan ways you can use Facebook as a valuable asset in boosting sales.
3 ways local shops and retailers can use Facebook this summer to increase Traffic and Sales:
1. Encourage Check-ins
Facebook offers the “Check In” tool within the iOS and Android mobile apps, as well as on the Facebook mobile site. At the most basic level, local shops and retailers can post a sign near the entrance to the shop encouraging fans to Check In on Facebook. The value of a Check In is that the user can add images and tag friends in the Check In. All of this helps the Check In exposure go farther on Facebook to friends of the person checking in.
As well Check Ins, based on privacy settings, are included in Graph Search indexing so if a friend of a person that checked in is searching for a local shop and your... Read more
The Internet continues to evolve and change at great speed.
Sometimes it's hard to even remember the "olden days" of the world wide web without services like YouTube and Facebook. Reality is, however, that each of these web networks is less than 10 years old. Social sites like Pinterest and Instagram are even younger, having been around less than 4 years. Websites, as well, have changed. What started out first as an adaptation of print brochures to "online brochures" has now grown into much more advanced website tools that are commonplace including e-commerce sites, blogs, membership portals, and more. Even services such as Online Banking have become quite common and mainstream.
Yet we are on the cusp of another major shift in web use.
No longer is the web primarily a place accessed by users on desktop or laptop computers. Now, the majority of web use is via smartphones and mobile devices such as iPads and tablets. This significant shift to smaller, portable and always on-demand web access is forcing a shift in website design. No longer is it sufficient to have a website built to be viewed properly only on a desktop or notebook computers. Today the need is for sites... Read more