Archive for Mike Gingerich

Facebook Page Summer Marketing Ideas for Local Retailers

Posted by Mike Gingerich on June 10th, 2013 at 5:33 am

Summertime! The summer season is nearly upon us here in the U.S.
For many retailers, this is PRIME TIME and the months of June, July, and August can generate 50-70%  or more of the total yearly sales for their business.  People are out and about, traveling, stopping in, and they’re ready to shop!
Now is the time to plan ways you can use Facebook as a valuable asset in boosting sales.
3 ways local shops and retailers can use Facebook this summer to increase Traffic and Sales:
1. Encourage Check-ins
Facebook offers the “Check In” tool within the iOS and Android mobile apps, as well as on the Facebook mobile site.  At the most basic level, local shops and retailers can post a sign near the entrance to the shop encouraging fans to Check In on Facebook.  The value of a Check In is that the user can add images and tag friends in the Check In.  All of this helps the Check In exposure go farther on Facebook to friends of the person checking in.
As well Check Ins, based on privacy settings, are included in Graph Search indexing so if a friend of a person that checked in is searching for a local shop and your... Read more

Facebook tools for Boosting Edgerank with Fan Engagement

Posted by Mike Gingerich on May 27th, 2013 at 5:03 am

Engagement: In Social Media terms, this is the ability to get your audience to interact with your brand.
Specifically with a Facebook Page this would mean to interact with the visitor in such a way that they Like, Comment, orShare something related to your Facebook Page.
Statistics show that the majority of a Facebook’s users interactions with a brand is going to be via their News Feed.  So getting the visitor to “Like” your Page is of critical importance because that enables you to have a shot at being in their News Feed.
Facebook uses a algorithm they developed called the EdgeRank Algorithm which basically tries to determine what News Feed content is of most value to each Facebook user.  A number of criteria go into EdgeRank’s formula (learn more about EdgeRank) to determine what a Facebook user sees most frequently in their News Feed.  This means that not all fans see very post your Page makes!  In fact, posts are seen typically by about 11-18% of your fan base each time you post on average.
The bottom line:  The more users interact with your Facebook page, the greater the affinity score, and the more likely they are to see your Page posts in the future!
Here’s a good, quick... Read more

Changing Times: How mobile and tablet use force the need for Responsive Web Design

Posted by Mike Gingerich on April 15th, 2013 at 8:25 am

The Internet continues to evolve and change at great speed.
Sometimes it's hard to even remember  the "olden days" of the world wide web without services like YouTube and Facebook.  Reality is, however, that each of these web networks is less than 10 years old.  Social sites like Pinterest and Instagram are even younger, having been around less than 4 years.  Websites, as well, have changed.  What started out first as an adaptation of print brochures to "online brochures"  has now grown into much more advanced website tools that are commonplace including e-commerce sites, blogs, membership portals, and more.  Even services such as Online Banking have become quite common and mainstream.
Yet we are on the cusp of another major shift in web use.
No longer is the web primarily a place accessed by users on desktop or laptop computers. Now, the majority of web use is via smartphones and mobile devices such as iPads and tablets.  This significant shift to smaller, portable and always on-demand web access is forcing a shift in website design.  No longer is it sufficient to have a website built to be viewed properly only on a desktop or notebook computers.  Today the need is for sites... Read more

Facebook Quietly Rolls Out New Facebook Timeline

Posted by Mike Gingerich on March 14th, 2013 at 9:50 am

Facebook Quietly Announces MAJOR
Facebook Timeline Changes for Profiles
On March 13, 2013, Facebook quietly announced a BIG update:
“UPDATES TO THE TIMELINE ROLLING OUT NOW.”
Full news release accessible here and the Developer specific news on Facebook Developer Blog.
This is the “home page” of any Facebook user (not Pages).  This is where a person updates their Cover image, has links to their About information, Photos, and Friends, and most importantly where it lists their most recent Facebook status updates and activity.
WHY ISN’T THIS BIGGER NEWS?
Hard to say.  Last week Facebook held a press event to announce a revamp of the  News Feed and yet this roll-out hasn’t really been arrived for the majority of users.  However, the Timeline update was announced one day ago as “We are beginning to gradually roll out these new features to users and developers today.”  (emphasis added).
Current Timeline View:

Coming New Timeline View:
Key Differences:

About section in left now displaying
two column equal width changed to 2 column with right width being much more substantial.  A 2/3 and 1/3 style.
Plus the image thumbnails below the cover image are gone
text tabs are now below the Timeline and include: Timeline, About, Friends, Photos, and a More drop down.
Biggest Change: Set Apps to display and keep... Read more

The Next Facebook News Feed

Posted by Mike Gingerich on March 6th, 2013 at 6:37 am

The invitations have been sent, the speculation and build-up has begun!
On March 7, 2013, Facebook will unveil the coming new News Feed.  The event will include information about the latest changes to Facebook’s News Feed and a live demonstration.

The News Feed was identified as one of the “Three Pillars of the Facebook Ecosystem” during the January annnouncement and beta launch of Graph Search.  Both the News Feed and Graph Search were identifed by Mark Zuckerberg as two of the three “Pillars of the Facebook Ecosystem.”  The other pillar was Timeline that launched for everyone in early 2012.
Often, Timeline and the News Feed are confused in articles and posts about Facebook.  To clarify, the Timeline is what each user has for their “main page” profile, and the Timeline for companies is their Facebook Page. A user’s Timeline is what their custom username url destination goes to so that others can easily find them.  For a Page, it is their “landing page” where their custom url goes such as Facebook.com/TabSite.   The Timeline includes the large Cover large image and the content on the page includes a users most recent posts and activity as well as links to their photo albums, “About” information, and more.
The News Feed, on... Read more