Archive for Michael DesRochers

Email is more powerful than you think

Posted by Michael DesRochers on June 3rd, 2014 at 9:17 am

I don't understand why email isn't more respected. Perhaps it's too ubiquitous, or too simple. Some suggest it's too old.  Social media advocates make the argument that email isn't collaborative. While I'll agree that cc threads can be annoying, so can retweets and lengthy comment chains. The fact is, the majority of my collaboration is accomplished through email, as I suspect it is for many office workers.
I believe email is powerful.  Perhaps the most powerful corporate communications vehicle available.  It’s certainly not the sexiest (Social media may be the waning belle), or the wealthiest (intranets have bigger budgets), but email is the friendliest and has reach and frequency going for it. With email you can immediately and directly communicate to your entire audience, large or small. You can convey thoughts, give instructions, share documents, provide direction, list action items, initiate response, and provoke emotions all while keeping a searchable record of it all.  That’s a communications powerhouse.
Last time we talked about some specific reasons why your email might be getting ignored, so now let’s think about what email can do when actually read.

Lead to Action. Some messages are intended to illicit a specific response from an employee. Whether it’s to... Read more

Why Your Employees Don't Read Your Email Messages

Posted by Michael DesRochers on May 6th, 2014 at 1:13 pm

Email is easy. Easy to produce. Easy to consume. Easy to ignore. As much as company leaders would love to sit down for coffee and talk business with each employee, in most corporations email is the most efficient way to communicate important information to a widely distributed workforce. So how effective is yours?
The first issue is to determine whether or not your employees truly are reading your messages. Sure, there are products that track email opens, but what does an ‘open’ actually tell you?  It certainly does not tell you if they read it.  At most it tells you they looked at it. So why would they look, but not read?
1. They’ve been trained to ignore it.
If all your email to employees comes from one or two email addresses, after they see several consecutive irrelevant or inconsequential messages, it’s easier to ignore all of it.
2. It’s not addressed to them.
Their day to day priority email comes from a person and is personally addressed to them.  Broadcast email is usually sent to a distribution list from a general mailbox.
3. It’s not from you.
Corporate news, operations and benefits information comes from a general mailbox. More important executive communications might be sent on... Read more