I don't understand why email isn't more respected. Perhaps it's too ubiquitous, or too simple. Some suggest it's too old. Social media advocates make the argument that email isn't collaborative. While I'll agree that cc threads can be annoying, so can retweets and lengthy comment chains. The fact is, the majority of my collaboration is accomplished through email, as I suspect it is for many office workers.
I believe email is powerful. Perhaps the most powerful corporate communications vehicle available. It’s certainly not the sexiest (Social media may be the waning belle), or the wealthiest (intranets have bigger budgets), but email is the friendliest and has reach and frequency going for it. With email you can immediately and directly communicate to your entire audience, large or small. You can convey thoughts, give instructions, share documents, provide direction, list action items, initiate response, and provoke emotions all while keeping a searchable record of it all. That’s a communications powerhouse.
Last time we talked about some specific reasons why your email might be getting ignored, so now let’s think about what email can do when actually read.
Lead to Action. Some messages are intended to illicit a specific response from an employee. Whether it’s to... Read more