Archive for Meghan Bender

3 Ways Marketers Can Hack eCommerce in 2013

Posted by Meghan Bender on January 2nd, 2013 at 1:27 pm

Data from Black Friday and Cyber Monday (both the U.S. and U.K version) is particularly fascinating because it’s a phenomenon that differs around the world and is a unique barometer to assess how accurate our (and other experts) predictions on e-commerce trends are.

Which Cocktail Represents YOUR Company?

Posted by Meghan Bender on December 31st, 2012 at 1:22 pm

As you're partaking in some holiday cocktails this evening, you may find your self thinking, "What should I have to drink?" Music lovers and fans of may go to their site, input the music they are listening to, and get a suggestion. Well, say you live in Silicon Valley, or anywhere else that you can live and breathe technology. Have you ever thought, "I wonder what drink would be most representative of my favorite website?" In honor of the holiday weekend and ringing in he new year in style, we decided to explore what drinks represent different tech companies. It’s a fun game, and naturally it’s a bit snarky, so no need to take it personally if you work at say, Zynga...

Let us know what you think about the below and please add your own ideas in the comments section. Have a better drink suggestion for a company we already named? Let us know! You can play this game with anything, not just tech companies; but sports teams, people, etc.
Without further adieu...
1. Google : Jello Shots
Big with the college crowd, you’re not likely to see your grandma throwing ‘em back. While the core idea is simple, all of a sudden... Read more

The Rise of Social Discovery and Affiliate Marketing

Posted by Meghan Bender on November 7th, 2012 at 2:58 pm

Social discovery has, in many ways, empowered us as readers, users, and shoppers. So how can brands leverage social discovery best to influence purchase behavior? One suggestion would be through affiliate marketing.

9 Tips for Driving Traffic with Twitter

Posted by Meghan Bender on September 21st, 2012 at 8:30 am

Twitter can be a powerful tool for communicating with your readers, finding inspiration, and getting new users. Here are nine tips for driving traffic to your site with Twitter; give them a shot and shoot us a tweet @imediatweet and @Skimlinks !