Archive for Max Mead

Ad Privacy and Compliance: Making the Right Impression

Posted by Max Mead on January 31st, 2011 at 4:52 pm

This fall, online consumer privacy took center stage with the launch of the online advertising industry’s first major coordinated step to self-regulate practices related to the use of online behavioral data. The initiative was broad in scope, led by a consortia comprising the American Association of Advertising Agencies (4A’s), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA) and the Interactive Advertising Bureau (IAB) in conjunction with the Council of Better Business Bureaus (CBBB).
At the core of the initiative was to foster a coordinated effort and develop a methodology for allowing consumers to choose which entities are able to collect and use data for online behavioral advertising (“OBA”), whether for media targeting or generating creative messaging. This recently came in the form of an industry-wide “Advertising Option Icon.” When an advertiser includes this icon within ad placements consumers can learn about online behavioral advertising, which data providers and sources were used for generating the ad, and may also opt out of receiving behaviorally targeted ads from some or all of participating companies by clicking the icon.
At PointRoll we support this industry initiative for two main reasons:
First, we believe that consumers should have control over who can and can’t... Read more