To read the marketing industry press around the Super Bowl, you’d think the game was a sideshow, a delivery system for the real show: the ads. Much has already been written by pundits and pollsters on which ads were the “best.” The idea of arts-like criticism of ads is pretty hilarious. An uncreative ad that sells the more product than the most creative is a very worthy version of “best.”
Because the ads for events like the Super Bowl are a part of the show – and a major part for many people – we at Taykey turned our powerful monitoring technology on all of the ads that ran between kickoff and the final whistle. We pulled in data from over 50,000 sources, from the big boys like Facebook and Twitter to blogs to comment sections on sports and news sites, to see which ads received the most conversation and achieved the highest positive response.
Here are the Top 10:
Though we honored the ads that inspired the most conversation in our graphic, we gathered data on every commercial that ran.
Nine ads achieved our top sentiment score, meaning the language used in tweets and status updates and other posts around the brand during... Read more