iMedia Connection - ad:tech blog

Last week I posted a little thought starter on my blog that's been gaining some interest and momentum, so I wanted to share it more broadly with the iMedia community.  The image to the left represents my personal Social Spectrum. The size of the logos approximate use and the positioning of them relate to a primary use in the given quadrant. Every person and brand has its own Social Spectrum and this simple tool helps map them.
You can see in my Social Spectrum that the new "Verbs" in digital media that I'm actively working--blogging, bookmarking, feeding, sharing--are mostly public and professional. Some feedback I heard was a surprise that Flickr, the photosharing function I use--is in the personal/private quadrant. While I post some images of good digital and advertising work on Flickr, the lionshare of my use is for private and personal family albums which are not available to any but the closest friends and family.
This conscious editorial process is at work with all we do. We're finding that consumers and organization are using discrete tools and even channels within those tools as a "work around" to manage the balance of their Social Spectrum. It's telling that Dell... Read more