Jeb Bush has spent a lot of money on television advertisement campaigns. $35 million dollars, to be exact. He is the largest spender of TV campaigning, spending more than the rest of the GOP combined. You would think that, with the amount of money his campaign has thrown towards television, he would be growing in the polls, but here’s the reality:
The most recent poll shows Bush at just 3%. Jeb Bush’s ad campaign is sinking at a titanic rate. None of his ads are affective. On top of that, the GOP front runner, Donald Trump, has spent just over $2 million dollars (which is a relatively easy feat when the news covers you every single day), but with the amount of money Jeb has put in, one question arose:
Does Jeb Bush have ANYONE who knows/cares about ROI on his TV?
$35 million dollars is a massive budget for any advertising campaign. It’s almost as if his campaign was aiming to be the next Draft Kings. (the exception being that Draft Kings has had an incredibly successful return). With Full Funnel Attribution, the Bush campaign (or any other political candidate) would be able to pinpoint where their advertisements are doing the best and which... Read more
C3 Metrics CEO wonders if CMO’s are on Vacation (or Permanent Vacation)?
Several years back, I escaped to Sea Island, GA for a vacation. Upon return, my boss came into my office, quietly closed the door, and asked if there was anything I wanted to tell him.
Puzzled, I said everything was fine. He told me that when people go away on long vacations, momentous decisions were often made. People would reflect during this time of pause, and make life-changing decisions--announcing divorce, big career shifts, etc.
He asked me again. Same response, I’m fine.
I was running advertising for a publicly traded company, with an agency known for its Cannes Award-Winning work. Within six months, I left for the Internet. In fact, I made plans for that dramatic career shift while on vacation.
As CMO’s leave for vacation this year, the seeds of shift will spawn. It’s no secret the average tenure of a CMO is 22 months and shorter. So the question every marketer will ponder from California to Cape Cod is how to reverse that trend.
As the CEO of C3 Metrics, you would think my answer would have something to do with media buying, such as attribution modeling or viewable impressions, as this... Read more