Archive for Lizzie Serber's Kelly Thompson to keynote iMedia Commerce Summit: The Future of Shopping

Posted by Lizzie Serber on March 18th, 2014 at 2:46 pm

iMedia Communications, Inc. announced this week that Kelly Thompson, SVP, Merchandising, Merchandise Planning, and Marketplace, will keynote its inaugural iMedia Commerce Summit this June in Salt Lake City, Utah. Thompson manages a team of more than 150 and oversees all merchandise departments at, including electronics, toys, sports, movies, books, video games, home, apparel, jewelry, outdoor living, appliances, baby and gift items, consumables, and health and wellness.
The iMedia Commerce Summit is a two-day conference for senior brand marketers and tech and solution providers focused on the convergence of online and offline shopping, e-commerce, shopper marketing, mobile and social strategies, and more.
The conference schedule includes keynote presentations, case studies, interactive sessions, networking functions, and iMedia’s one:one meeting program. one:one is a by-appointment networking program that allows buyers and sellers to pre-schedule a series of 10-minute meetings during a dedicated period at the event.
“This type of intimate, commerce-focused conference is unprecedented in the marketing event space,” said iMedia’s senior director, partner development Keri Albers. “We’ll be addressing crucial topics for some of the largest spenders in the industry, including leaders in mobile commerce, mass merchant, enterprise solutions, apparel, food and drug, and other sectors.”
Read more about the iMedia Commerce Summit at:... Read more

You Created It – Top Tweets from the iMedia Content Summit

Posted by Lizzie Serber on March 6th, 2014 at 3:30 pm

This week's iMedia Content Summit focused on all things content, from creation and distribution to the convergence of TV and digital, and what it all means for marketers in a digital world (not to be confused with digital marketers). In addition to compelling, engaging presentations from leaders like Chris Cox of Hershey and Brynn Bardacke of Coke, attendees created their own powerful content by way of  tweets, photos, and blog posts about the event. Please enjoy some of our favorite moments from the summit.
Top Tweets and Pics from the iMedia Content Summit
1. @mjkonowicz - Who will "own" programmatic video buying in 5 years? Hardware manufacturers? Agencies? Existing players? Distributors ie cable? #iMediaSummit
2. @freshdigitalgrp - Your social strategy HAS to be mobile because Social is innately MOBILE. @traviswfreeman #imediasummit
3. @AwayInKC - #imediasummit look at your top 3 posts for the week; amplify it with a paid ad. Use content that you know works well. #contenttips
4. @laurenzarzour - "I don't wake up wondering what ads Facebook will serve me today." - @amandamahan on creating content, not just another ad #imediasummit
5. @JLisk1 - Do brands need to comment on everything?  Who needs 1 million tweets from brands congratulating Jared Leto?   -@amandamahan #imediasummit
6. @D_Stro... Read more

Top 12 tweets and pics from the iMedia Brand Summit

Posted by Lizzie Serber on February 13th, 2014 at 12:41 pm

iMedia Brand Summits mean business. When senior marketers from major brands like Heineken, PepsiCo, Campbell's, Hershey, Mondelēz, and over 100 others get together to talk shop (and have plenty of fun along the way), you can bet that industry-driving conversations are one result. Add the freshest, most inventive tech and service providers into the mix, and you get creative solutions, lasting relationships, and... an ice luge?
Here are our favorite tweets and photos from this week's iMedia Brand Summit. Author's note: with over 1300 tweets in three days (thanks, @CarlosGil83!), this was not an easy choice.
Top 12 tweets and pics
1. @AZRod - Great point that is often overlooked! RT @GReinhold: #imediasummit 80% of branded content is put out by your consumer. Pay attention.
2. @RecipeGoodTaste - Digital isn't emerging any longer. We should see it as marketing in a digital world. #imediasummit
3. @kmskala - Fascinating to hear the consistency of struggles and areas of opportunity from brands across variety of verticals. #imediasummit
4. @saratonin22 - Sad reality "In social, consumers say 'I <3 U' but don't hear it back; say 'I hate u' & get a conversation" via @debmberman #imediasummit
5. @adamkmiec - Theme from RocketFuel this morning is a similar refrain: we are... Read more

SheKnows heats things up at the iMedia Agency Summit

Posted by Lizzie Serber on December 12th, 2013 at 3:20 pm

SheKnows, the female-focused online community and army of #SKExperts that provides relevant, approachable content to today's modern woman, hosted a reception at the iMedia Agency Summit in Scottsdale, AZ, that perfectly encompassed the fun, relatable, and polished SheKnows perspective. Battling chilly temperatures, SheKnows artfully helped attendees stay warm and cozy with hot beverages (Irish coffee, anyone?), gourmet snacks, and of course, a delectable DIY s'mores station (a fan favorite!). Here are some of our favorite shots from the beautiful, festive event:

Top tweets from the iMedia Agency Summit

Posted by Lizzie Serber on December 11th, 2013 at 4:21 pm

One could argue that agencies, both large and small, full-service and specialty, lie at the crux of marketing past, present, and future. So when the iMedia agency community comes together with the most innovative solution providers in the industry for three days of non-stop thought-leadership, inspiration, and camaraderie, the Twitter feed ignites as hundreds of bright minds take to their keyboards to share their thoughts. Here are some of the top tweets from the iMedia Agency Summit in Scottsdale, AZ:
@mjkonowics - Every time someone asks if it's the year of mobile, a nerd is killed in heaven. Be careful! #imediasummit
@kristinhersant - Ask employees what motivates them during the interview process and use that to reward them. Simple, but most employers don't. #iMediaSummit
@LindsayBL - #imediasummit millennial workforce most motivated by doing what matters.  Need to identify real stars, talk to them about career path.
@hasanrahim - @taxidodger (John Montgomery) is looking forward to attending a wake for the RFP in a few years w/programmatic. #imediasummit
@Rsnfld - The cockroach manifesto: Agencies are experts at adapting and evolving. #imediasummit #quoteoftheday #agencylife
@LoriDicker - Instead of creative brief + media brief, why not consider one communication brief instead- via Carol Kruse #imediasummit
@SimplixityCPXi - @rishad On Programmatic:... Read more