Archive for Lizzie Serber

Lest we forget the importance of great products

Posted by Lizzie Serber on July 2nd, 2015 at 11:04 am

As marketers, we deal daily in buzzwords like big data, content marketing, programmatic, omni-channel – the myriad ways to find and capture our audiences in the crevices of the interwebs. These things are integral to our success, and they make for an exciting and ever-changing industry. Actually, my very meta career is based on the fact that marketers always want and need to learn more about marketing and the coolest new ad-tech products out there. But recently I tasted Not Your Father’s Root Beer, and I felt like my thinking had been re-calibrated to focus on product perfection first and foremost. Here’s how it happened:
I was beer shopping at a specialty store in San Diego a few weeks ago. An employee saw me scanning the aisles, walked up to me, handed me a bottle, and said, “You have to try this. Trust me.” Just like that, he was gone. I thought, “Sure, why not?” So I bought one single bottle of Not Your Father’s Root Beer, a 5.9% ABV ale “with the taste of spices” produced by a small town brewery – literally, it’s called Small Town Brewery.
Intrigued, I shared the bottle with a fellow beer-loving coworker. We were immediately... Read more

Jeffrey Graham, director global ad research, Twitter, delivers ARF Re:Think 2015 keynote

Posted by Lizzie Serber on March 23rd, 2015 at 12:20 pm

The Advertising Research Foundation Re:Think 2015 conference, which discussed the ways in which marketers can drive growth and build brands in a rapidly changing, fragmented landscape, took place March 16-18 in New York City. Day three, focused on re:thinking the future, kicked off with a keynote address from Jeffrey Graham, director of global ad research at Twitter, which tackled the ways in which the Twitter research team is translating social media into business impact.
Graham began by setting the stage: What is Twitter exactly, and how do users (read: consumers) use the platform? He broke down his Twitter use (photos of kids, team accomplishments, sharing and consuming content, travel photos, and career highlights), but more importantly, he shared how Twitter captivates its audience so well:

Live: Graham's research team found that broadcast viewership, especially around sports, awards, breaking news, and other popular events, shifts to Twitter during notable moments. As the Twitter stream is a constant live feed, this allows users to follow the action in real time.
Public: Unlike some other popular social media platforms, Twitter is not just a place for users to connect with friends. The public nature of Twitter allows users to enjoy the same connection with friends, brands,... Read more

Sixth annual Bowling for event raises $2.5 million (and counting)

Posted by Lizzie Serber on March 16th, 2015 at 10:29 am

Thousands of New York's top advertising, publishing, and marketing professionals will gather on Thursday, March 19, for a night of bowling and fun to raise funding for, the leading resource for breast health and breast cancer information and support. seeks to engage, educate, and empower women with expert information and a dynamic peer support community. To date, Bowling for has raised over $2.5 million to support major initiatives like Spanish website translation, technology upgrades, and a new global prevention program.
Companies like Adweek, AMC Networks, Blast PR, CBS Interactive, Centro, Collective, comScore, Dstillery, ebay, eMarketer, Facebook, Fox Networks, FreeWheel, Hulu, Krux Digital, Millennial Media, Moat, NBCUniversal, Nielsen, PubMatic, Rocket Fuel, Simulmedia, Time Inc., Time Warner Cable, Tremor Video, TubeMogul, Videology, Walmart, and more will participate in the sixth annual Bowling for event this week.
The bowling extravaganza, which takes place at Lucky Strike Lanes & Lounge in Manhattan, will feature hors d'oeuvres, an open bar, a silent auction, and prizes for top bowlers. The 501(c)(3) organization seeks to reach its fundraising goal of $325,000 via a variety of sponsorship options, spectator tickets, and donations to support bowling teams.
Visit Bowling for to learn about how you can support... Read more

Advertising Research Foundation announces Re:Think 2015 lineup

Posted by Lizzie Serber on March 11th, 2015 at 1:50 pm

Industry thought leaders from Unilever, Google, Havas, Walmart, Twitter, Coca-Cola, and more will address attendees at the Advertising Research Foundation Re:Think 2015: Where Leaders Ignite Growth conference, an annual gathering of advertising and media professionals in New York City, March 16-18. The event, which will tackle the ways in which marketers can drive growth and build brands in a rapidly-changing, fragmented landscape, will feature two and a half days of content and networking.
The first day of the conference, themed Re:Think Big Data: Max ROI, will cover viewability; ubiquity of video; the future of marketing; the impact of digital, mobile, and social advertising; the consumer journey; multi-screen strategies; organizing for growth; and other crucial topics for marketers and ad-tech solution providers. Day one speaker highlights include: head of marketing science research and development, Facebook; SVP, television and cross media solutions, comScore; chief marketing and communications officer, Unilever; and CMO, Millward Brown Vermeer.
Day two of Re:Think will focus on Advertising: Insights to Impact, and will cover interactive storytelling; the path to purchase; using data to inform creative; neuromarketing; mobile optimization; branded content; and more. Attendees won't want to miss sessions from president & CEO, BBDO; VP, marketing research manager, Wells Fargo; director,... Read more

Deloitte announces 2014 Technology Fast 500 rankings

Posted by Lizzie Serber on November 18th, 2014 at 2:04 pm

Each year Deloitte, the largest professional services network in the world, releases the Deloitte Technology Fast 500, the leading technology awards program recognizing the fastest-growing North American companies in the tech, media, telecom, life sciences, and clean technology sectors. 2014 winners were selected based on year-over-year fiscal growth, with a large increase in clean technology representation from years past.
iMedia proudly partners with a number of the Deloitte Technology Fast 500, and we'd like to congratulate all of the Fast 500, with special mention to the following outstanding iMedia sponsors who received this prestigious honor:

Rocket Fuel
AcuityAds Inc.
BrightRoll (now a subsidiary of Yahoo!)
Millennial Media

iMedia sponsor companies enjoy premium exposure and relationship building opportunities with top brands and agencies. If you're interested in learning more about our wide variety of 2015 sponsorship options, please contact Oscar Gardner at