Archive for Lizzie Serber

ThinkLA wins big with 2014 ThinkLA Interactive Idea Awards

Posted by Lizzie Serber on June 9th, 2014 at 3:44 pm

The 4th annual ThinkLA Interactive Idea Awards hit the Beverly Hilton Hotel with fanfare fit for the Oscars on June 5 in Beverly Hills, complete with red carpet, tuxedos, and ballgowns. The awards gala, anchored by What's Trending co-founder and host Shira Lazar, celebrated Southern California's marketing and advertising leaders in categories like Best Mobile Campaign, Campaign of the Year, Agency of the Year, and Sales Person of the Year.

ThinkLA is a nonprofit organization dedicated  to connecting, inspiring, and educating the Los Angeles media, marketing, and advertising community. ThinkLA organizes a wide variety of events, from philanthropic volunteer activities to panels and networking events. Membership is open to students, professionals, and corporate entities.
Congratulations to all of this year's winners:

ThinkLA Innovator: Deutsch LA (Inventing New Ways to Enjoy Movies – Pop Secret Labs by Pop Secret)
Best Social Campaign: RPA (Project Drive-In)
Best Mobile Campaign: Deutsch LA (Never Burn Another Bag of Popcorn Again – The Perfect Pop App by Pop Secret)
Best Video Campaign: Content & Go (The 4 to 9ers)
Best Visual Campaign: Fire Station Agency (Discover Earth's Finest Water)
Best Experiential Campaign: Deutsch LA (The Threshold Dollhouse, presented by Target)
Campaign of the Year: 72andSunny (The Next Big Thing is Here... Read more

Paying it forward – a new CSR initiative from iMedia

Posted by Lizzie Serber on May 8th, 2014 at 12:29 pm

The iMedia Summits host some of the industry's most influential senior brand and agency marketers, thought leaders, and solution providers several times a year at beautiful resorts all across the country (and recently in Canada!). iMedia believes it's important to encourage these powerful attendees to pay it forward within their own organizations via relevant corporate social responsibility programs and initiatives. With such a strong, close-knit community of like-minded smarties gathered in Lost Pines, Texas this week for the iMedia Agency Summit, iMedia proudly launched a new partnership with the Clean the World ONE Project to help offset hotel waste while also benefiting local homeless shelter Front Steps.
Clean the World's mission is to prevent the millions of deaths caused by hygiene-related illnesses every day in two ways: collecting and recycling products discarded by the hospitality industry everyday, and distributing hygiene tools and products to those in need by partnering with companies like iMedia and Front Steps. Since its inception in 2009, Clean the World has delivered over 11 million soap bars and 325,000 pounds of shampoo and conditioner to communities all over the world, simultaneously eliminating over 750 tons of waste!
On Monday, May 5, iMedia Agency Summit attendees gathered... Read more

Top 12 tweets and pics from the iMedia Agency Summit

Posted by Lizzie Serber on May 8th, 2014 at 11:16 am

Author and industry luminary Phil Simon summed up this week's iMedia Agency Summit as "a first-rate conference in a great location rife with smart cookies." With over 300 "smart cookies" at the event at the beautiful Hyatt Regency Lost Pines Resort & Spa, it's no surprise that the tweets and photos coming out of the event are packed with great insights, fresh ideas, snake sightings, and... a freshly shaved alpaca.
Top 12 tweets and pics:
1. @lindsay_london - A new term has been coined by Lin Digital. We're not marketers, we're marketeers. It does make my job sound more adventurous. #iMediaSummit
2. @davidstaas - Aaron Fetters #imediasummit  "data: a sharper tool but so much easier to hurt yourself" great comment. Use it wisely. @fettersac
3. @joshokun - Lazy river, home of seven figure deals and great piña coladas. #imediasummit Hyatt Lost Pines Resort
4. @marakschneider - The Consumer Journey is not about the purchase cycle, it's about a long term relationship with a brand #iMediaSummit
5. @AnalyticLeanne - Using facial recognition technology to understand brand engagement.  Imagine the possibilities.  Is it too obtrusive? #imediasummit
6. @aimeereker - In the age of context marketing, we have to practice branding in a (more) trustworthy fashion @shelisrael #imediasummit
7. @tylertanaka -... Read more

Walmart.com's Kelly Thompson to keynote iMedia Commerce Summit: The Future of Shopping

Posted by Lizzie Serber on March 18th, 2014 at 2:46 pm

iMedia Communications, Inc. announced this week that Kelly Thompson, SVP, Merchandising, Merchandise Planning, and Marketplace, will keynote its inaugural iMedia Commerce Summit this June in Salt Lake City, Utah. Thompson manages a team of more than 150 and oversees all merchandise departments at Walmart.com, including electronics, toys, sports, movies, books, video games, home, apparel, jewelry, outdoor living, appliances, baby and gift items, consumables, and health and wellness.
The iMedia Commerce Summit is a two-day conference for senior brand marketers and tech and solution providers focused on the convergence of online and offline shopping, e-commerce, shopper marketing, mobile and social strategies, and more.
The conference schedule includes keynote presentations, case studies, interactive sessions, networking functions, and iMedia’s one:one meeting program. one:one is a by-appointment networking program that allows buyers and sellers to pre-schedule a series of 10-minute meetings during a dedicated period at the event.
“This type of intimate, commerce-focused conference is unprecedented in the marketing event space,” said iMedia’s senior director, partner development Keri Albers. “We’ll be addressing crucial topics for some of the largest spenders in the industry, including leaders in mobile commerce, mass merchant, enterprise solutions, apparel, food and drug, and other sectors.”
Read more about the iMedia Commerce Summit at:... Read more

You Created It – Top Tweets from the iMedia Content Summit

Posted by Lizzie Serber on March 6th, 2014 at 3:30 pm

This week's iMedia Content Summit focused on all things content, from creation and distribution to the convergence of TV and digital, and what it all means for marketers in a digital world (not to be confused with digital marketers). In addition to compelling, engaging presentations from leaders like Chris Cox of Hershey and Brynn Bardacke of Coke, attendees created their own powerful content by way of  tweets, photos, and blog posts about the event. Please enjoy some of our favorite moments from the summit.
Top Tweets and Pics from the iMedia Content Summit
1. @mjkonowicz - Who will "own" programmatic video buying in 5 years? Hardware manufacturers? Agencies? Existing players? Distributors ie cable? #iMediaSummit
2. @freshdigitalgrp - Your social strategy HAS to be mobile because Social is innately MOBILE. @traviswfreeman #imediasummit
3. @AwayInKC - #imediasummit look at your top 3 posts for the week; amplify it with a paid ad. Use content that you know works well. #contenttips
4. @laurenzarzour - "I don't wake up wondering what ads Facebook will serve me today." - @amandamahan on creating content, not just another ad #imediasummit
5. @JLisk1 - Do brands need to comment on everything?  Who needs 1 million tweets from brands congratulating Jared Leto?   -@amandamahan #imediasummit
6. @D_Stro... Read more