A huge congratulations to the recipients of this year's ad:tech Industry Achievement Award – Susan Bratton (CEO, Personal Life Media), Dave Morgan (CEO, Simulmedia) and John Durham (CEO & Managing Partner, Catalyst:SF). It goes without saying that each is a true thought-leader who has consistently demonstrated outstanding service and leadership in an ever-growing, always changing industry. We have all benefited from their thought-provoking ideas and unique visions.
Here in San Francisco, there is one award winner in particular who stands out to me…"The Durham". As a mentor to me and countless others, the Bay Area digital community was certainly excited and proud to recognize John for his undying dedication to our trade. John has touched so many of our lives both professionally and personally that it only seemed fitting that he should accept his award here in our fair city. I am always astonished by the number of people who have been affected by Durham's council – he's responsible for bringing many of us into this industry and is often the inspiration behind some of our greatest ideas. If you've had the pleasure of meeting John,... Read more
Archive for Lindsey Thomas 
2010 Industry Achievement Award: The Durham
Putting The Tactical Cart Before The Strategic Horse
Earlier today I sat down with Adam Broitman the Ringleader and Partner of Circ.us as well as tomorrows marketing master for "The Bleeding Edge of Advertising Innovation".
He gave me a sneak peak on what to expect in tomorrows 10AM session:
Innovation is an often misunderstood concept. Somehow, marketers and advertisers tend to inextricably link technology to innovation, putting the tactical cart before the strategic horse. The result of such a modus operandi is disjointed messaging and ineffective use of resources. The year 2010, the bleeding edge of advertising innovation is NOT about technology. It is about a strategic, holistic approach to the use of technology. Anyone interested in gaining insight on how to approach ideation, creativity and innovation in the new world of advertising and marketing MUST attend this session. Adam gave me three tips for successful advertising innovation (they will be expanded upon tomorrow): · Create a Framework For Innovation · Make Sure You Don't Fall in Love With Your Ideas · Make Sure You Have PCFA (you have to show up tomorrow to know what that is).
Come ready to talk with Adam and his panelists of six presenters on how to attain a stronger... Read more
Like it or not, everyone has been in a situation where they have needed to give an elevator pitch. Yesterday morning SFBIG (Bay Area Interactive Group) hosted "The BIG Minute of Innovation", an event that challenged 15 start-ups to present and pitch their company in a mere 70 seconds.
You only get one chance to make a first impression and with a panel of brand and agency judges, not to mention a room full of 300+ members of the digital community, lets just say you want to put your best foot forward.
In an "American Idol" style of judging, the distinguished judges provided their opinion as to what is critical to establishing this important first impression. In listening to their feedback and comments, here is what stood out to me…
User accessibility – don't over complicate the experience. How will our customers be able to engage with the brand?
How does your product or service work? While we all like to "geek out" on our latest and greatest technology, make sure your first impression clearly articulates your solution as it relates to your audience.
Understand the brands willingness to change, or not change. Not all brands want a dramatic difference in their marketing... Read more
