Archive for Lindsay Rose

All Pinked Out: Do Boobs Really Need This Much Support?

Posted by Lindsay Rose on November 30th, 2010 at 7:34 pm

October’s onslaught of pink ribbon-emblazoned shirts, hats, water bottles, stand mixers, and even shoes on NFL players has left me all pinked out. It's not that I think breast cancer awareness is a horrible and unworthy cause, but why should this one cause get so much attention? To avoid this post taking an ugly turn for the negative, let's look at what the marketing geniuses behind these campaigns do so well.

4 Steps To Bring Rewards Programs Into the 21st Century

Posted by Lindsay Rose on October 22nd, 2010 at 2:49 am

It’s time we update our loyalty and rewards programs to reflect the marketing world of today. A world that uses technology we won’t see on an episode of Mad Men. A world that values authenticity and doesn’t fall for deceptive or persuasive tactics.

First, we'll take on the savings offered as part of rewards programs. As a coupon shopper and member of dozens of rewards programs, I’ve seen what works. As a marketer, I know what we’re capable of. Read how we can put these two together...