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Achieving Social CRM Success in 2012: Living on the Edge of the Box

Posted by Kristin Hambelton on March 30th, 2012 at 6:10 am

A recurring theme at this year’s Gartner Customer 360 Summit was how Social CRM will or should be a significant focal point for marketers this year, impacting everything from customer engagement to increasing sales effectiveness. With the event theme, “Driving CRM Success in a World of Empowered Customers,” many of the sessions I was able to attend highlighted new strategies, technologies and best practices to help marketers leverage new social media technologies to help improve online customer engagement and drive significant business growth.

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Posted in Social Media | 1 Comment »

Cross-Channel Campaign Management Comes Full Circle to Help Marketers Create More Remarkable Customer Conversations

Posted by Kristin Hambelton on February 13th, 2012 at 8:11 am

While campaign management solutions have been around for quite some time, they have undergone a significant transformation in recent years. With so many new marketing channels and the exponential growth of digital media adoption, campaign management solutions have expanded to offer cross-channel capabilities that help marketers foster deeper, more sustainable relationships with customers and prospects across all touch points, or what Neolane calls “conversational marketing.”

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Posted in Opinions | No Comments »

Rules for Social Media Engagement: Start with Privacy

Posted by Kristin Hambelton on November 23rd, 2011 at 8:06 am

Our recent customer conference, Neolane Evolution, further reinforced just how much social media has changed our every day lives, especially in terms of how we manage relationships and conduct business. As marketers, social media has undoubtedly changed the game in terms of how brands communicate with customers and prospects. However, as social media becomes increasingly engrained in our day-to-day activities, privacy issues are becoming more and more prominent.

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Posted in Social Media | 4 Comments »

Buy Them a Drink First…

Posted by Kristin Hambelton on September 2nd, 2011 at 12:12 pm

Buy them a drink first…
Here’s a stat…. According to B2B Magazine, more than 23% of B2B buyers are discussing products and services with their peers via social media.  In fact, online recommendations are increasingly one of the most effective methods for getting new customers and leads. And, you are more likely to look at a product or service that someone has recommended to you.
I recently had the pleasure of moderating an online roundtable discussion entitled Social Media and Social Marketing Across the Funnel. I gathered together a few of the industry’s best— Carlos Hidalgo from The Annuitas Group, Kathleen Schaub of TrellisOne, and Mathieu Hannouz of Neolane— to talk about social media and the overall  importance of integrating it into B2B marketing efforts. 
We looked at:

What is the difference between social media and social marketing?
Why is social media and social marketing so critical for B2B organizations?
What are the key considerations for using social media and social marketing at various stages within the funnel?
What’s working today for B2B organizations using social media?

In this lively session, we uncovered that many companies’ social marketing efforts continue to be disjointed and lack integration into broader sales and branding campaigns.
One of the key discussion points centered... Read more

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Posted in Social Media, Word of Mouth | No Comments »

Accelerating Social Maturity Through Data-Driven Strategies

Posted by Kristin Hambelton on July 27th, 2011 at 8:49 am

Thanks to social media, we have propelled full-speed into a new phase of marketing that is driven by heightened interactivity and personalization. Because of this, developing and coordinating timely, relevant content has quickly become one of the most significant challenges for brands seeking valuable, long-term relationships with customers and prospects.

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Posted in Social Media | 1 Comment »

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