You have a great product, a great website and a great ecommerce platform, and although Google probably isn’t going to buy your products, it is the one thing standing between you selling a handful of widgets versus setting new sales records.
If your prospects can’t find you at the Google search box, then it is well worth your time to optimize your content, keywords and entire web presence for organic search. And you want to because more than 1 billion Google searches are performed every day; 85% of those searchers are most likely to click on the organic side (left-hand side) of the search results.
Getting to the top of Google’s search results requires ongoing commitment to optimizing your entire web presence.
Here are five SEO tips and tactics that will help you improve your search engine rankings, increase eyeballs to your online store and impact sales.
1. How do you rank now?
Before investing any time in SEO it’s best to understand how you currently rank for the keywords that you want to be found for. Accurate SEO rankings are challenging to obtain because Google personalizes search results for everyone.
If you go to the Google search box and search on your own product, it... Read more
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SEO for Ecommerce: 5 SEO Tips to Top Google
Tags: content marketing, content strategy, Digital Marketing, ecommerce, online marketing, Search, seo, social media marketing, web presence optimization
Posted in Search, Social Media, Web Analytics | 4 Comments »
The Hierarchy of Web Presence Optimization
Much has changed in the SEO landscape and the practice of organic search optimization over the past year - from the ongoing Panda and Freshness updates to the introduction of Google+ and Search plus Your World. Then Google started encrypting a vast majority of keywords referred from organic search, and now Google has announced that websites will be penalized for “over SEOing.”
If you are a marketer you must be thinking, “How do I know if we are maximizing our SEO investment given all the changes Google has introduced?” If you are an SEO or marketing consultant you are probably asking yourself, “How do I sell my services and prove value to my clients?”
Although a lot has changed, two aspects of SEO remain certain:
SEO is not dead, nor will it die in the foreseeable future. Billions of marketing dollars are invested every year into “being found” organically in the search engines and this trend will continue. With more than a billion Google searches performed worldwide every day SEO is not going away.
The way we perform and measure organic search optimization has to change and is changing. Blatantly building out backlinks and optimizing on-site content is not enough. Measuring only rank and... Read more
Tags: content, content marketing, Digital Marketing, online marketing, optimized content strategy, Search, seo, social media marketing, social media strategy, Strategy, web presence optimization
Posted in Search, Social Media, Web Analytics | 1 Comment »
10 Reasons Why You Need an Optimized Content Strategy Now
Recently I had the fortune of speaking on a panel at Search Engine Strategies London where I discussed why an optimized content marketing strategy is crucial for successful social media and organic search strategies.
My conclusion to the audience was this:
Success in social media and organic search is only possible with an optimized content marketing strategy. If you don’t have the latter, you may as well forget about being remotely successful with the former.
I’m even going so far as to say, don’t even worry about your SEO and social media strategies. Worry only about your optimized content marketing strategy and you will win at both search and social in the long run.
Optimized Content Marketing Strategy: Definition
First off, let’s define an “optimized content marketing strategy”. I’ve borrowed the base of the definition (content marketing) from our friends at the Content Marketing Institute and adapted it to take into consideration the concept of “optimized”. My adaptations are bolded below.
“Optimized Content Marketing is the art of understanding exactly what your prospects and customers need to know and deliberately producing optimized content based on keyword phrases that are driving organic search traffic and conversions. Then delivering that optimized content to them in a relevant and... Read more
Tags: content, content marketing, google, marketing, online marketing, Search, seo, social media marketing, social media strategy, web presence optimization
Posted in Search, Social Media, Web Analytics | No Comments »
What is your SEO Social Signals Strategy?
If search engine optimization (SEO) is already part of your digital marketing mix or you are thinking about adding it, then you are likely familiar with the concept of a backlinking strategy. That is, what is the overall long-term plan to increase the number of other websites on the Internet that reference and link to your website? This is a “backlink” and search engines view a backlink as an indication of relevance.
But are backlinking strategies starting to take a back seat to social signals as they relate to SEO? Is your time better spent investing in a “social signals strategy”?
In this blog post discover:
How Google’s algorithm changes impact both backlinking and social signaling.
How to build an SEO social signals strategy.
How your SEO backlinking and social signals strategies come together in your content strategy.
How to measure it all.
Google’s Recent Algorithm Changes Impact both Backlinking and Social Signaling
First off, yes backlinking is still important and yes you still need to build backlinks. Remember a backlink works similar to an academic citation. In academia, the more frequently a piece of work is cited, the more relevant it must be. Apply this to the web – the more frequently your website is linked to... Read more
Tags: content marketing, Facebook, google, online marketing, Search, seo, Social Media, Strategy, twitter, web presence optimization
Posted in Search, Social Media, Web Analytics | 2 Comments »
6 Reasons Why Adding Google+ to Your Web Presence & SEO Strategy is a Good Idea
Google first introduced its social network, Google+, in June 2011. Just six months later it reportedly had 62 million users and is on track for 400 million users by the end of 2012. That will be half of Facebook’s total current user base in a fraction of the time, and double Twitter’s!
Just recently, Google announced Search, plus Your World, which is Google+ content appearing with traditional organic search results. This is proof that the lines between social networking, social media and SEO are indeed thinning and that social networking and social signals are becoming more important to the practice of SEO.
Google+ is a social networking force to be reckoned with and it is forcing marketers’ hands. I guarantee you that Google+ is not a fad. It is here to stay.
So why is it important to incorporate Google+ into your web presence, how do you do it, and how will it positively impact your organic search strategy?
With the introduction of Search, plus Your World, when your prospects search in Google for the keywords you want to be found for, relevant results will be returned in that searcher’s “Personal Results” from their “Google+ Circles”, as well as related “People and Pages from... Read more
Tags: content marketing, google, online marketing, Search, search engine optimization, seo, Social Media, web presence optimization
Posted in Search, Social Media | 2 Comments »
