To produce strong SEO results and happy clients, focus your SEO efforts on traffic and conversions, not rank.
The backlink within the practice of SEO is an ongoing topic of conversation for marketing, sales, delivery and reporting of SEO services. Even in a post Penguin world, SEO professionals are still asking questions such as:
What’s the best way to build backlinks that will have a positive long-term impact on a web presence?
Is quantity better than quality?
Should I buy backlinks?
How do I protect a web presence from future Google algorithm changes?
How do I know how many organic backlinks versus inorganic backlinks my web presence has?
In our post Penguin world, the right and wrong approaches to backlinking strategies should be very clear, yet I continue to hear SEOs talk about how backlinking is dead, where the best place is to buy backlinks, and whether backlinking even matters anymore. The fact is, the backlink is and will continue to be a fundamental variable in organic search algorithms and organic search strategies. Backlinks matter. Period. The only question you need to ask yourself is: Is this an organic backlink or an inorganic backlink?
SEO and backlinks on the web cannot exist without each other. It is worth getting back to the backlink basics and considering the origins of SEO and backlinking to understand the... Read more