Someone with whom I've worked for several years asked me the other day, "what exactly is it your team does? Or better yet, what background does your team have?"
Needless to say, I was a bit shocked but at the same time not surprised at all. To tell people, "I'm an Interactive Marketer" is not as intuitive as answering "I'm an accountant, graphic designer, journalist, engineer, attorney" or fill in the blank with 1000's of occupations that are pretty self-explanatory. I still have to explain to my dad exactly what I do, and yet he still calls me with questions about fixing his computer. (My answer is usually one of the following: 1. Google it, 2. Call tech support.)
But back to the original question: What do you do?
Short answer: if it deals with our brands and involves anything in the digital/interactive space, we are (or should be) involved. That list includes but is not limited to web site development and content creation, email marketing, online advertising, search engine marketing, analytics, privacy policy/legal/CAN-SPAM compliance, mobile strategy, CRM and database oversight, and online promotions. Some of this involves working with agencies and outside vendors, some of it doesn't. At times, it feels like... Read more
Archive for Kip Edwardson 
What Do You Do, Exactly?
Posted by Kip Edwardson on March 1st, 2010 at 12:00 am
