The fact of the matter is, mobile web browsing is here, like it or not. However, a full mobile site can be an expensive undertaking. And for some companies it seems that a mobile site falls under the "chicken or the egg" dilemma - which comes first, the mobile site or the mobile customer. It can be difficult to justify the costs of building a mobile site when there isn't a lot of mobile traffic coming to your site currently. With the rapid growth rates seen in the past year from web activity on mobile devices, its time that companies start looking at their existing mobile traffic - how conversion rates differ and determine a threshold for the percentage of total site traffic coming from a mobile device that you need before justifying those costs. Especially when you consider that more often than not, a standard website on a mobile phone is not a positive user experience.
Last week I was traveling and came across two websites in desperate need of a better mobile presence:
Alaska Airlines - My flight was delayed going home, so I had some time to kill, but wanted to keep an eye on my new departure time.... Read more
Archive for Kim Toomey 
Which Came First – The Mobile Site or the Mobile Customer
Posted by Kim Toomey on March 21st, 2011 at 9:29 pm
