Archive for Kim Toomey

Which Came First – The Mobile Site or the Mobile Customer

Posted by Kim Toomey on March 21st, 2011 at 9:29 pm

The fact of the matter is, mobile web browsing is here, like it or not. However, a full mobile site can be an expensive undertaking. And for some companies it seems that a mobile site falls under the "chicken or the egg" dilemma - which comes first, the mobile site or the mobile customer. It can be difficult to justify the costs of building a mobile site when there isn't a lot of mobile traffic coming to your site currently. With the rapid growth rates seen in the past year from web activity on mobile devices, its time that companies start looking at their existing mobile traffic - how conversion rates differ and determine a threshold for the percentage of total site traffic coming from a mobile device that you need before justifying those costs.   Especially when you consider that more often than not, a standard website on a mobile phone is not a positive user experience.
Last week I was traveling and came across two websites in desperate need of a better mobile presence:
Alaska Airlines - My flight was delayed going home, so I had some time to kill, but wanted to keep an eye on my new departure time.... Read more

Looking Forward: E-Commerce Strategies for 2011

Posted by Kim Toomey on December 17th, 2010 at 5:39 am

With less than 10 days left until Christmas, most online retailers are engaging in their final push for sales through continued discounts and deals on expedited shipping. In the chaos of the holiday season, planning for the new year can often get lost in the shuffle and day to day of ensuring your site is making money today. But when December 26th rolls around will you be ready for the inevitable sales drop-off that comes after the holiday season? Here are a few ideas to ensure that you start 2011 off with a blast!

Gift card strategies. If your company offers gift cards, chances are that you have a fresh new supply of customers with money in their pockets to spend in your store after the holiday season. Consider offering online deals or incentives through the first few weeks of January to capture the attention of these customers. Ideally, you'll want to increase their average order value so they spend more than just the amount on their gift card. Bundling products together can help increase average order value if you can offer a small discount when purchasing multiple products together.
Feature ongoing seasonal trends. While not much compares to the Christmas holiday,... Read more