Most enterprise brands are now putting a premium on establishing a mobile web presence. Those without a mobile strategy will surely feel a negative effect on their bottom line as more and more consumers embrace the convenience of the mobile web.
For example, a recent holiday shopping study, commissioned by Motricity, found that 64% of consumers predict they’ll use their mobile device to shop more often in 2012 than they did previously. The same study also found that 96% of respondents saw the benefits to using their mobile device for holiday shopping.
With that said, it is one thing to commit to a mobile strategy, but it’s another thing to implement it correctly. Some enterprise brands may be overlooking basic strategies to ensure a positive user experience and thus a positive return on investment.
According to a recent report from Gartner, the combined install base of smartphones and browser-equipped enhanced phones will surpass 1.82 billion units by 2013, which further strengthens the argument that mobile web browsing has or will soon surpass that of traditional desktop/laptop browsing.
For those brands that have not embraced a mobile strategy or are not implementing a program that effecitly reaches its core audience across the device spectrum, now... Read more
Archive for Kevin McGuire 
Your customers are mobile – are you?
5 mobile predictions for 2012
Here is Motorcity's five predictions in mobile for 2012:
1. Mobile Ads More Enticing Than Online Ads – In 2012, mobile ads will continue to see click-through and engagement rates that dwarf standard PC digital advertising. Why? Mobile continues to provide unique and engaging opportunities for advertisers, especially with continued advances in rich media making the advertising experience more intriguing and fun for mobile users. Think about it. When ads can mimic games, higher engagement is a natural result. By the end of 2012, I wouldn’t be surprised if more than 50% of mobile campaigns incorporated rich media.
2. Mobile Sales Set Records For Retailers – When retailers look at their mobile sales in 2012, they will find their numbers to be larger than their first five years combined of online transactions. I predict that mobile becomes the most important marketing channel for business generally speaking and retail more specifically.
3. SMS Isn’t Dead – Even with the latest and greatest technology such as 4G connectivity and near ubiquity for broadband wireless access, text messaging will still be pervasive in 2012 and an important part of the mobile marketing mix. Smart marketers won’t neglect the foundation and reach that SMS provides for establishing customer interaction.
4. Mobile Becomes... Read more
