Archive for Keri Vermaak

3 things market researchers have in common with 14-year-old boys

Posted by Keri Vermaak on August 22nd, 2013 at 11:00 am

Amidst the frenzy of raising a 14-year-old boy, we can learn market research lessons from these precious grunting lumps of adolescence.

Obama can vouch for the results; drill down into your data!

Posted by Keri Vermaak on November 26th, 2012 at 2:04 pm

Obama can vouch for the business-changing insights you get when you drill down into your data. Data mining proved to be a reliable running mate!