What can we learn from the market research greats who have gone before us? If I were forced to name just one thing, it would be to focus on the art of listening.
I suspect that marketing has been around as long as communication. Those cave paintings were, after all, informing somebody about something! Where to find the local butchery? What are the virtues of the nearest greengrocer? How to fend off those hairy mammoth beasts?
Market research on the other hand, is a relatively recent phenomenon. Some would say it’s still in its early days. Despite that, those who came before us highlight the fact that hearing what our customers have to say, is at the very heart of what we do.
Where do we market researchers come from?
In order to answer this question, you will need to close your eyes (yet keep on reading). Imagine back about a decade before that smart device ever existed… the one you might be currently using to read this! Imagine when an alarm clock sat on your night table instead of a phone with apps that wakes you with instantaneous news, or measures your nightly REMs!
Step back yet another decade and you would have to... Read more