As a first-time South by Southwest Interactive (SXSWi) attendee, I thought it would be helpful to provide a newbie’s perspective on the mad-cap annual conference in Austin. I attended 3 of the 5 days, which gave me a fairly good perspective. Has SXSW jumped the shark? Read on...
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#SXSW Interactive 2012 Recap: A Noob’s View
Posted by Kent Lewis on March 18th, 2012 at 11:33 pm
Tags: austin, coverage, event, interactive, recap, summary, sxsw, sxswi, tixie
Posted in Entertainment, Social Media | 3 Comments »
First Look: Social Media (Marketing) Evangelist Job Description
Posted by Kent Lewis on March 10th, 2012 at 9:35 am
Unlike a Social Media Marketing Manager role steeped in tactical execution, the role of the Social Media Evangelist is that of that of a strategic planner, manager, trainer and facilitator. Essentially, the Evangelist is Chief Brand Officer/CMO/Editor-in-Chief/HR Director all wrapped into one. Instead of being the single voice for the company, the Evangelist manages the overall voice of the company, as created by employees at all levels.
Tags: career advice, Digital Marketing, HR, job description, kent lewis, overview, recruiting, Social Media, social media evangelist, social media marketing manager job description
Posted in Jobs, Social Media | 3 Comments »
The Social Media Metrics That Truly Matter
Posted by Kent Lewis on February 22nd, 2012 at 12:31 pm
What is a Facebook Like worth? How about a Twitter follower? Industry researchers and even lawyers are happy to give us numbers like $3.60 or $2.50 respectively. The true value of a fan or follower really depends on your objective, audience and offering. Unfortunately, too many marketers are focusing on the wrong metrics, and making poor strategic decisions as a result. This article will outline a few key metrics to consider incorporating into your key performance indicators (KPIs) if you’re interested in getting that bonus, or just keeping your job.
Tags: #smm12, anvil media, kent lewis, smo, social analytics, social measurement, Social Media, social media marketing, social metrix, ssm
Posted in Social Media, Web Analytics | 3 Comments »
Why You Should Fire Your Social Media Marketing Manager
Posted by Kent Lewis on February 8th, 2012 at 11:10 pm
I recently hosted an all-day boot camp on the fundamentals of digital marketing at Online Marketing Summit in San Diego. During the social media marketing section, I explained to a somewhat confused audience that they should all consider firing their Social Media Marketing Managers.
Tags: career, job description, social media evangelist, social media marketing manager
Posted in Jobs, Social Media | 11 Comments »
Death by Discount: How Brands Fuel Unrealistic Consumer Expectations
Posted by Kent Lewis on October 24th, 2011 at 11:37 am
When researching an article on Groupon, I came across a now infamous story about a Portland-area coffee shop that astounded me. In the blog post recap, a customer told the owner that they knew a Groupon had gone out that day and suggested that they cut a deal: the customer wouldn’t buy the Groupon so the owner could keep more money, and in return, the owner would offer the customer a cup of coffee at half price.
Tags: brand, branding, erosion, groupon, livingsocial, social
Posted in Creative Best Practices, Media Planning & Buying, Opinions, Social Media, Targeting | 4 Comments »
