Last year, 111.3 million people watched the Super Bowl – the largest audience ever. And according to NBC, 2.1 million people watched the game live online. Add that to the masses following the game on social media and you have a nice chunk of engaged fans.
According to Forbes, current reports plug ad prices at $3.8 million, and that’s just the cost of air time. Ad budgets for Super Bowl commercials can run as high as $5 million per 30-second spot.
Most mid and small-sized companies can’t afford to blow $9 million on a spot that doesn’t guarantee a great ROI. If you’re looking to maximize your advertising dollars this Sunday, the place to spend that cash is online.
Social media has a lower financial barrier to entry and seemingly endless opportunities. Even the NFL is using social media to evaluate Super Bowl ads’ ROI. The NFL’s Head of Sales Seth Winter says social media improves an ad’s TV value, allowing them to charge more. So why not start with social if you can’t afford the TV kit and caboodle?
Where to spend your money: Twitter
In the final moments of last year’s game, Twitter interaction was averaging over 12,000 tweets per second. PER SECOND. ... Read more
Archive for Katie Fetting 
Social Bowl XLVII: Why a Mid-Sized Firm or Small Business Must Play Its Own Game This Sunday
Posted by Katie Fetting on February 1st, 2013 at 4:23 pm
