Each year the marketing industry becomes more dynamic. There are a plethora of tools and tactics to help you understand consumer behavior, uncover their desires, target their exact demographics, etc. Now that you have all of these new assets at your disposal, are you ever overwhelmed? Do you have trouble wading through the useless fads and data points to uncover what will give your brand a competitive advantage?
Next Tuesday June 15th at the iMedia Brand Summit, Jeff Rosenblum, Founding Partner, Questus will give an Insight Address tackling this issue.
In “Beyond Lip Service: How to Truly Focus On the Consumer,” Jeff will show you - as the session title suggests - how to truly focus on the consumer. He will present strategic recommendations for leveraging consumer input through behavioral analytics, primary research, and social media listening.
Our hope is that this session will enable you to analyze what tools and tactics are out there, hone in on the ones you think will help your brand, and ultimately take action towards consumer-centric marketing and advertising that will drive sales.
Archive for Katharine Panessidi 
"Digital Marketing to Millennials"
I am part of Generation Y. Its members are referred to as Millennials. According to Wikipedia, Millennials' "birth dates range somewhere from the mid-19070s to the early 2000s." I'll keep my birth date to myself.
In the U.S. Milllennials grew up (or are growing up) using computers and cell phones, and are therefore familiar and comfortable with "communications, media, and digital technologies" in a way that those who learned the use these tools later in life are not. For example, we watch TV on our laptops more than on that big screen in the living room. Watch TV on someone else's schedule? I think not! Millennials are 73-million strong, easy to find online and through mobile media, but notoriously difficult to engage.
It goes without saying that marketing to this demographic should be unique and targeted. At iMedia's Brand Summit in June, Carol Phillips, President, Brand Amplitude, LLC will lead an hour-long master class on this topic. She'll discuss how the ways that brands connect with customers is being transformed by social media, 4-screen convergence and increased mobility.
Phillips argues that engaging Millennials through digital marketing requires a new set of strategic tools including: culturally... Read more
Beyond the Basics of Mobile Advertising
"Instead of viewing mobile marketing as a new kind of advertising distribution platform, we should instead approach it from its greatest strength – as an "activation" or "response" mechanism by which we can respond to commercial messages, not that we experience on the handset, but in OTHER media," says Rick Mathieson. In this Sunday's Creative Showcase: "Transforming the Mobile Experience" at iMedia's Mobile Boot Camp, Mathieson will share some of today's most innovative mobile experiences.
Mobile advertising in the form of WAP banners and SMS advertising is very valuable, and there is also so much more you can and should do that's creative and interesting. In this Sunday's Mobile Boot Camp, you'll learn how to get started today!
eMarketer's Noah Elkin will show how brands are reaching out to their customers with mobile apps, describing success stories and the creative marketing strategies that made them work. AKQA's Dan Rosen will share some successful mobile case studies that integrate social media.
Not only is Mobile Boot Camp going to be a case-study rich day where you'll hear from marketers who are already "on the mobile road," but you'll also learn where the money is in mobile, how to measure your mobile... Read more
Seven Verticals on One Stage at Mobile Boot Camp
Are you attending Mobile Boot Camp on Sunday March 21st? It is a one-day event, open to brand marketer and agency guests only. Check out the schedule here. Speakers will covers many topics in mobile advertising, including branded apps, SMS, WAP, mobile platforms, reach, measurement, and so on. We have also recruited speakers from seven different verticals:
Automotive (Ranger Rover, Jaguar)
Consumer electronics (Best Buy)
Travel (Starwood, Marriott)
CPG (Kraft)
Quick serve restaurants (Taco Bell)
Consumer apparel (GAP)
Athletic apparel (Nike)
Although the Mobile Boot Camp schedule ends at 3:30 p.m., it is going to be a full day of content. You will first gain insight into the mobile industry today in "The Sate of Mobile Marketing" session, followed by stories from brand "Marketers (already) on the Mobile Road." After hearing their brand stories, you'll learn the best ways for "Getting Started." Next, you'll find out "Where's the Money in Mobile?" After lunch you'll see a Creative Showcase: "Transforming the Mobile Experience." Hear how users are tracking results in "Mobile Measurement: Obstacles & Opportunities," and gain in-depth insight into branding with apps in "Brand Next: Uber-Engagement with Mobile Apps." In the final 45 minutes of Mobile Boot Camp, you'll partake in roundtable discussions with your peers – the very... Read more
Attendees blogging about iMedia Agency Summit
Bernie Albers from Six Apart has created a blog on their platform, typepad, about his experience at this week's iMedia Agency Summit in Scottsdale, Arizona. Did you share his enthusiasm for this event? http://bernie.typepad.com/imediasummits/
