iMedia Connection Blog

iMedia has joined the Boston Interactive Marketing Association (BIMA) and Technology Underwrites the Greater Good (TUGG) in fundraising efforts to support those impacted by the bombing at this year's Boston Marathon. All proceeds will be donated completely to programs working with victims of the attacks. 100% of your support goes directly to helping those in need (no hidden processing fees).
As you know, Boston is my hometown and I moved back in January after living in NYC for 10 years. I'm deeply saddened by Monday's tragic bombings that hit very close to home. I'm extremely lucky to not have been personally affected – my closest family and friends are safe and sound. However, while three people lost their lives, many more were injured including multiple amputations. Recovery will be a process for the city and particularly for the victims and their families.
This is a terrible injustice and we at iMedia are proud to stand as a community to help repair the lives of those who have been hurt. To learn more, and make a financial donation, please visit this link.

The creative side of the mad/math paradox.

A summary of Sheryl Sandberg's messaging to the New England Venture Capital Association on April 5th.

Tim Suther is Acxiom’s Chief Marketing and Strategy Officer. Tim joined Acxiom in 2005 and is responsible for the company’s global marketing, strategy and business development activities. Previously, he led the Company’s worldwide digital, agency and multichannel marketing services business. He has more than 30 years of experience at the intersection of data, marketing and technology.
I had a chance to sit down with Suther, half of the “math man vs. mad man” keynote hot seat at the iMedia Agency Summit in Austin this May, and ask him a few questions about the increased importance of data for today’s marketers in a digital world, and about the new innovations in Acxiom’s offerings.
Stay informed. For more insights into the latest digital marketing opportunities and challenges, attend the iMedia Agency Summit, May 5-8. Request your invitation today.
1. What would you say are the primary ways media buyers and other marketers are leveraging Acxiom data?
More than $500 billion in advertising is spent globally, most of it mistimed, misplaced and mis-messaged.  Today, nearly 40% of advertising dollars are wasted, up from 37% five years ago. So, the problem is actually getting worse, not better.
The source of the problem is largely found in the “disconnects of... Read more

BIMA goes Inside the Mind of Lars Albright and Martin Nisenholtz.