iMedia Connection - ad:tech blog

I read with interest the results from a recent survey that asked CMOs and senior marketing professionals about the top 10 qualities that these leaders sought from their marketing and advertising agencies. All of the top 10 offer insight into marketers' plans for the upcoming year, but I was struck in particular by this one:
"Agency executives using the technology they are recommending. Ninety-two percent of respondents said it was ‘somewhat’ or ‘very’ important that agency employees use the technologies that they are recommending. For example, it is important that agency executives regularly use Facebook, Flickr, wikis, blogs, etc. in their personal social media mix."
Reading this resulted in violent agreement and head-nodding. "Of course!" I thought. "At the very least, why wouldn't these agency execs have a LinkedIn profile or a Plaxo Pulse profile? Some place they could own their image on the web. Sure, not everyone is going to blog, but a professional profile, of course!"
You can imagine my surprise, a few days later when I was editing a wrap-up post about conference speakers, that out of the six high-profile marketers I wanted to create links to, only... Read more