Archive for Karen Ram

The Rumors Are True: Instagram Adds Video

Posted by Karen Ram on June 20th, 2013 at 1:26 pm

For the last few days people have been gnawing at the bit – anxious to what Facebook could be announcing during today’s Live Event. The rumor mill has been churning. Will Instagram be announcing video functionality? Will it be a new product roll out? And while the questions and curiosities continued to mount, the blogosphere leaned towards video for Instagram.
The rumors were, of course, met with mixed reactions. Would this be enough of a product roll out to make it worthy of a Facebook Live Event?
The answer? YES.
Mark Zuckerburg took to the stage in his classic hoody and jeans and let the audience and viewers know that “Today, we’re going to focus on Instagram.”
He then turned the stage over to Instagram founder Kevin Systrom who spoke passionately and proudly about Instagram – touching upon all the reasons the photo-sharing network rose to popularity so quickly in the last two and a half years. He shared some pretty incredible stats that all social marketers will undoubtedly be adding into all of their decks for the coming months:

16 billion photos shared
Over a billion likes every single day
130 million users each month

Beyond the numbers, Systrom reminded the audience that... Read more

What a Difference a Day (Fine, Two) Makes

Posted by Karen Ram on February 1st, 2013 at 10:47 am

As someone that has worked as a social marketer since the dawn of (social media) time, I’m always plugged in. I’m checking Facebook, I’m on Twitter, I’m checking in on Foursquare while Instagramming my life away. News comes at me constantly and quickly and, rarely do I pause and think (or usually in my case, utter out loud) that a news day (or two days) is especially noteworthy or busy. The last two days have been an exception to that rule. So in no particular order, here’s why:
Ed Koch: This is a huge loss for New York and for the world of politics. Ed Koch had more chutzpa and character than most (especially most politicians). Never afraid to speak his mind, Koch stood when most would sit. He was iconic to New York and I can’t remember a time when I couldn’t recall his face and name.
Almost too ironically, a documentary about the late Mayor, Koch, is coming out shortly and I can’t wait to see it to learn more about, and, pay tribute to New York’s most famous Mayor.
Ron Jeremy: Gross. Sad. Grosser! Sadder! Oy. I sat next to Ron Jeremy on a flight back... Read more

Vote for Mark Texiera: 2012 Roberto Clemente Award

Posted by Karen Ram on October 14th, 2012 at 7:21 am

Since May, Attention has been working with Harlem RBI -- a baseball, softball and academic enrichment organization with the mission to provide inner-city youth with opportunities to play, learn and grow. Working with them and seeing their work in motion has been such a rewarding and inspiring experience.
And it’s not only Harlem RBI that has stolen our hearts, but New York Yankees first basemen, Mark Texiera. Mark has volunteered his time and, more importantly, himself of HarlemRBI uses the power of teams to coach, teach and inspire youth to recognize their potential and realize their dreams.
Mark has helped us make the world a better place by shaping and inspiring Harlem’s inner city youth. We are reaching out to Mark's supporters and people that appreciate good old-fashioned hard work to let you know he has been nominated for the 2012 Roberto Clemente Award. This award goes to the Major Leaguer who “best exemplifies the game of baseball, sportsmanship, community involvement and the individual’s contribution to his team." Harlem RBI couldn't be more proud of Mark and this nomination.
Mark didn’t take the easy route, he didn’t just lend his name, he’s given Harlem RBI his time. Here's a... Read more

5 TV Shows Killing It In Social

Posted by Karen Ram on October 27th, 2011 at 12:57 pm

Here are 5 television shows who have done a good job integrating with social media.