For the last few days people have been gnawing at the bit – anxious to what Facebook could be announcing during today’s Live Event. The rumor mill has been churning. Will Instagram be announcing video functionality? Will it be a new product roll out? And while the questions and curiosities continued to mount, the blogosphere leaned towards video for Instagram.
The rumors were, of course, met with mixed reactions. Would this be enough of a product roll out to make it worthy of a Facebook Live Event?
The answer? YES.
Mark Zuckerburg took to the stage in his classic hoody and jeans and let the audience and viewers know that “Today, we’re going to focus on Instagram.”
He then turned the stage over to Instagram founder Kevin Systrom who spoke passionately and proudly about Instagram – touching upon all the reasons the photo-sharing network rose to popularity so quickly in the last two and a half years. He shared some pretty incredible stats that all social marketers will undoubtedly be adding into all of their decks for the coming months:
16 billion photos shared
Over a billion likes every single day
130 million users each month
Beyond the numbers, Systrom reminded the audience that... Read more