Archive for Kamal Kaur

RadiumOne Mobile Ad Survey Reveals Women Oversee Major Automobile Purchases.

Posted by Kamal Kaur on January 4th, 2013 at 6:43 am

RadiumOne Mobile Ad Survey Reveals Women Oversee Major Automobile Purchases.

The Box Office in Your Pocket!

Posted by Kamal Kaur on December 18th, 2012 at 11:34 am

Sometimes, we just want to kick back with a bucket of popcorn and watch a good movie. But there are so many questions that need to be answered first— What’s playing? Which theater should I go to? What time does the show start? Did the movie get a good review? Am I going to be able to get tickets? The list just goes on and on.
As mobile devices continue to act as our personal assistants, consumers are turning to their smartphones for answers to these entertainment-related questions. So, last month RadiumOne conducted a survey examining how consumers use their smartphones to make purchase-related decisions, such as researching which movie to see, viewing trailers, and purchasing movie tickets.
Our survey respondents indicated that they predominantly use the mobile web in a research capacity. Here was the demographic breakdown of those surveyed:

17.6% were aged 55+
46% were aged 35-54,
34.9% were aged 18-34
1.5% were under 18

56% of survey respondents stated that they use their phones to look up movie times, while 20% use their phones to watch trailers. Later, when asked why mobile users watch movie trailers on their phones, 50% ... Read more

Generation C: Bolstering Mobile Momentum

Posted by Kamal Kaur on November 29th, 2012 at 11:17 am

Mobile smartphones for today’s consumers are what Swiss Army Knives have long been for outdoorsmen—a multi-functional tool, whose features are used both for utility and for enjoyment. And while the everyday battles of urban survival may seem trivial, smartphone users’ behaviors continue to suggest that mobile applications play a significant role in the day-to-day bustle. From playing the latest trending games and watching hot off-the-press videos, to deep dive comparison-shopping, mobile users engage with and consume content in a number of ways.
Last month, a survey of Generation C mobile users conducted by RadiumOne found new insights into the ways that consumers are responding to and interacting with mobile advertisements.
Research highlights include:

47% of respondents indicated they have clicked on a mobile advertisement
55% have made a purchase on their mobile device in the last 6 months
35% have used mobile payments in-store
55% have used their mobile device to comparison shop at least once per week

Mobile has also reinvigorated the sharing of coupons and offers with family and friends. When asked how frequently these mobile shoppers share coupons, sales, and promotional offers with their direct social networks and family members, just shy... Read more

Amp Up Your Mobile Approach!

Posted by Kamal Kaur on October 19th, 2012 at 12:32 pm

There’s no escaping the fact that mobile marketing and m-commerce are on the rise since 66% of smartphone owners use their phone to aid them when shopping[i] and 25% of smartphone owners said have made purchases on their phone in the last week[ii]. Advertisers need to make sure they are up to speed on the best practices for mobile advertising and optimizing their web presence.
For those already on board with mobile advertising, make sure to run with Rich Media creative. Mobile is all about engagement; so don’t be shy about using the native functions of the smartphone to engage consumers with your brand, products and offers.

Use push notifications to let users know when they are close to your store.

GPS locators are great for retail stores—brands like Starbucks, Target and Goodyear use this creative functionality to drive in-store traffic.

Include the option to set calendar reminders.

This functionality is great for entertainment clients that want to remind fans to watch upcoming movies and shows, or for retailers to remind customers that a sale is starting or announce that a new product is available.

If you have an app, increase interactivity by implementing... Read more

Exponential Advantages of Multi-Screen Advertising

Posted by Kamal Kaur on October 19th, 2012 at 12:19 pm

Multi-screen advertising is too powerful for advertisers and brands to overlook anymore. TV, the original screen, is an effective way to help build brand awareness, but the “spray and pray” method leaves many metrics to be desired. Desktop display fills the void of unknown audiences, as there are a bevy of targeting technologies and ability track ad impressions, engagement and ultimately ROI. And then there is mobile. Smartphones and tablets are the newest and final pieces of the multi-screen puzzle that some advertisers are hesitant about. As with any new platform, mobile brings confusion and anxiety to the marketplace, but it also brings new opportunities and the potential for huge rewards.
According to eMarketer[1], mobile spending will rise 62% in 2012, and for good reason. Mobile marketing provides advertisers the sole opportunity to connect with consumers already in the purchase mindset: in-store and researching products for the last time before making a final purchase decision. Brands should take advantage of the devices’ native capabilities such as GPS and search as well as the high user engagement rates with mobile creative and the availability of... Read more