Archive for Julie Roehm

Who is Your Writing Hero?

Posted by Julie Roehm on May 24th, 2013 at 8:00 am

This was a tweet that I saw today from one of my favorite writers, Guy Kawasaki. It led to a link to his Facebook page where people were writing who were theirs. It made me think about whether or not I had a "favorite". Someone once told me that they hated the idea  of "favorites" because they had one for different circumstances. I kind of agree with that which is why answering the question about my favorite writer was tough. Still, the tweet itself struck me because just last week, I ran into another person that would likely make my list; Seth Godin.
I am the "Chief Storyteller" at SAP and was backstage working with our executives and customers at our annual SAPPHIRE NOW event in Orlando last week. Seth was a keynote speaker during one of our sessions and I took a moment to tell him that he in fact was one of my favorite writers in large part because his messages were so simple, yet really insightful. I mean, how many of us could write books entitled, "We Are All Weird", "Watcha Gonna Do With that Duck?", "Purple Cow", "Poke the Box", or my favorite, "All Marketers Are Liars"?... Read more

What's In A Word?

Posted by Julie Roehm on April 8th, 2013 at 8:00 am

This week, a long time friend of mine died suddenly and unexpectedly. I had the pleasure of working with him at three different companies and have always considered him one of the kindest and selfless people around. I am sure he knew how I felt about him and how much I valued his friendship but did I ever tell him? Or did I tell him in ways that maybe didn't directly state how much I appreciated his friendship but let him know anyway?
Just today, another friend of mine sent me this video entitled, "The Power of Words". Watch it before you continue reading.
I was struck by how people are impacted by the way we say things. This man's sign, both before and after, were basically asking for the same thing - help. But when stated in a way that made the reader understand the need from their own perspective, the outpouring truly began.
To be thought of, when it is not convenient or even necessary, is sometimes the greatest gift of all. This is a good tip for marketers looking to have a 1:1 relationship with their customer but even better advice for friends.
Most of us have lots of "friends", especially... Read more

Bizarre but Oh-So-Fun Facts

Posted by Julie Roehm on April 2nd, 2013 at 8:00 am

Because April starts off with a "Fools" day, I was wondering about what other days April brings us. I found that among others, it holds National Peanut Butter and Jelly Day (April 2), National Don't Go To Work Unless It's Fun Day (April 3) and my favorite, National Tell A Story Day (April 27). The month is also International Guitar Month, Keep America Beautiful Month, National Anxiety Month, National Humor Month, National Welding Month, National Garden Month, and Uh-Huh Month. All this according to
Usually, I learn about these odd fun facts from my 11 and 14 year old sons. But this time, I am going to wow them. I came upon this series of videos called "Amazing Facts to Blow Your Mind" and was, well, mind-blown. Click here to see what I mean:
While I am not sure I needed to know that much about kangaroos and iguana's, I was fascinated by the fact that the iPhone is noted as the second best selling product of all time behind the Rubik's Cube or that approximately 1% of the world's population is drunk at any point in time..but maybe the latter is more shocking because it seems there must be far... Read more

Too Focused to See

Posted by Julie Roehm on March 29th, 2013 at 8:00 am

In this world of mega distractions, I believe we have become both more focused and more ADD. How is that possible you ask? A.D.D. has creeped into all of our lives thanks to mobile devices, social media, and the usual stuff (think family, work, TV, etc). We now have less leisure time and have to move from one thing to the next more quickly than ever. And when we are doing what needs to be done, we tend to filter out everything else and focus so completely on the task at hand that we can lose sight of all that is around us.
There is a pretty well known book out there called The Invisible Gorilla: How Our Intuitions Deceive Us by Christopher Chabris and Daniel Simons. It dives into this idea that when we are focused on one task, we tend to lose sight of other things that should otherwise be pretty obvious in our field of vision. It is a phenomenon known as "Inattentional blindness". states this about inattentional blindness:
"Inattentional blindness is the failure to notice a fully-visible, but unexpected object because attention was engaged on another task, event, or object.
This phenomenon is related to but distinct from... Read more

Who Is Better for the Job? An Introvert or an Extravert?

Posted by Julie Roehm on March 26th, 2013 at 9:50 am

I am an extrovert and I know it. Still, I know better than to think that I (or people like me) am perfect for every job. The quest is to know what type of personality is best for what task and to get those people on those tasks to maximize the results, all while making those employees feel good about it. To help figure out how to determine this, I pulled information from this really interesting study done by Camiel Beukeboom. Below is an excerpt from her study:
"...If, indeed, extraverts communicate more abstractly than introverts, this has extensive interpersonal consequences. Differences in language abstraction have repeatedly been shown to induce systematic effects on recipients’ inferences. When information is reported concretely (using action verbs; e.g., Paul pays the cashier) a verifiable description of what happens is provided. When reported abstractly (using adjectives to describe traits; e.g., Paul is honest), information is interpreted and generalized from specific situations to enduring person characteristics (Semin, 2011). Differences in language abstraction not only affect how information is perceived and memorized by recipients, but also how conversations develop, the impression the speaker leaves, and how information is transferred to third parties."
This makes a ton of sense.... Read more