Archive for Josh Boaz

What I Learned from Mobile Marketing Day 2012

Posted by Josh Boaz on April 12th, 2012 at 9:04 am

Recently, I attended a session hosted by DMA and Mobile Marketer regarding the state of mobile advertising, one of the fastest growing digital advertising channels.  Over the course of the day I learned about recent advancements in the industry as well as strategies to assist brands looking to develop a mobile marketing campaign.
The mobile space encompasses all users who view the internet either through their mobile smartphone device or through a tablet.  Shortly, we will be heading into a post PC world where total usage of smartphones, tablets and upcoming products will eclipse total usage of the desktop/laptop. What's amazing is the speed at which this transformation is taking place.  In 2011, there were a total of 117.9 million smartphones in the US and that number will continue to rise to 155.6 million in 2012, a 32% increase. Tablet usage is growing even faster, with the US tablet user base reaching 33.7 million in 2011, and expected to nearly double to 54.8 million in 2012, a 62.8% increase (eMarketer).
From the presentations at the summit and from speaking with other executives in the mobile business, it is clear that larger brands are taking steps to address the radical shifts in web... Read more