iMedia Connection Blog

Brands are embracing social media because of its ability to drive web traffic, leads and sales, as well as its inherent SEO benefits. Social media is allowing brands to develop customer relationships and spread their message in a manner that people will listen to and engage with.
The key to social media for brands is their ability to engage with the audience, and this is increasingly being done through visually compelling content, which video helps deliver. Video also allows brands to create content that speaks directly to their target audience and connects emotionally.
Indeed, in that last few years the amount of video consumption has rocketed and there's no sign of it slowing down. Cisco's annual Visual Networking Index (VNI) report predicts that video will be approximately 86% of global consumer traffic by 2016, with the rise of mobile only fueling the demand for online video and social content sharing.
Advertising is moving from a 30 second slot people try to avoid on TV to social video content which viewers are willing to share with their social networks. Brands are waking up to the idea that overtly 'salesy' video content disengages certain demographics, whilst content that has a synergy with something current and popular will capture... Read more