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4A's Countdown

Posted by John Shelton on March 23rd, 2012 at 6:33 am

All of us at STRATA are looking forward to this year's 4A's Transformation LA event May 26-27.  Some of the main "pain points" of the media buying industry will certainly need to be addressed during this meeting of industry minds, and we expect Digital buying will be a hot button topic along with 2nd and 3rd screen advertising issues.
Here is a video from over the summer when I originally targeted one of the industry pain points - the need for organically evolving media buying systems. 
I also included a few more recent video links below to Joy Baer and my thoughts on the 4A's and advancing Digital for agencies.   See you all at the 4A's!

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Media Buyers Say Ad Spend Climbing

Posted by John Shelton on February 2nd, 2012 at 9:15 am

The STRATA Survey conducted during Q4 2011 provided some important bellwether points around such areas as the economy, mobile, social media and platform focus. Below are some of the main points, but be sure to check out the full report here.

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Remembering Arthur C. Nielsen

Posted by John Shelton on October 7th, 2011 at 11:02 am

The impact that Arthur C. Nielsen Jr. has had on my life is hard to put into words. Not just because I’m a product of the Baby Boom generation that grew up with the development of TV ratings or because I’ve spent most of my career in the advertising technology world… No, it’s really more personal than that.
I grew up two blocks from the house that Art (as he was known) grew up in. The Nielsen Company started in Wilmette, Illinois where I resided, so I have fond memories of growing up and playing in parks named after him. Then as a professional in the advertising software business, I’ve made a living processing market ratings that he and his company originated and turned into a brand name and a symbol for television measurement. I’ve had the privilege to meet him and talk business with him. Nielsen was not the first ratings company in the industry, but Art changed the ratings industry from just research to a true currency.
STRATA has proudly processed Nielsen ratings for decades and today we along with the rest of the industry... Read more

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STRATA Gears up for The Cable Show!

Posted by John Shelton on June 10th, 2011 at 8:11 am

The STRATA team is looking forward to attending the premier event for the cable industry, The Cable Show, on June 14-16. Hosted by the National Cable & Telecommunications Association, the event should prove to be compelling and will feature Oprah Winfrey in her first visit to the show, who will be interviewed by Paula Zahn about her career and the advent of her latest venture, the cable network OWN. Other notables in attendance will include Dr. Jill Biden and Chicago's newly inaugurated Mayor Rahm Emanuel.
STRATA's executives will be soaking in everything the conference has to offer and believe that, despite the challenges of a gradual recovery, the cable and advertising industries have much to feel good about. STRATA’s own system data reflect an industry that is making net gains:
In a year that started strong, we have experienced several natural shocks- the largest being the Japan earthquake. The advertising numbers reflect this and have been up in between each disaster.
According to our analysis of STRATA’s system data, January's ad sales were up, February's were down, April's were up, and May sales were down with forward projections of the summer looking mildly good. Overall, our systems are tracking around 7% up for cable... Read more

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Transformation 2011 – STRATA's "Post" Newsfeed

Posted by John Shelton on March 9th, 2011 at 11:43 pm

The STRATA gang was in Austin this week for the 4A’s event, Transformation 2011. We set up “shop” as an exhibitor and showcased our new digital product, AMBIT. Basically, digital and mobile definitely dominated the event in a big way. Below is a quick snap shot of major themes we tweeted during the event: (visit our twitter – twitter/gotostrata – for additional real time updates)

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