Archive for John Battelle

What Means This, To "Go Google"!?

Posted by John Battelle on July 27th, 2010 at 4:05 pm

I thought it meant to search! Apparently, in this context, it means "to drop Microsoft Office and use our software!"
I almost feel like a relic pointing out the obvious, but when I got my latest paper-based Fortune magazine (yes, I do subscribe to a few still), I found the image at left on the back cover.
Long ago, while writing the book, I predicted that Google, long proud of the fact it never had to market its brand, would have to start marketing like a "normal" company. Why? Because while search "markets itself", applications like Picasa won't.
Read more: http://battellemedia.com/#ixzz0utp6xTvd